Incogni
Technology
PerformanceCreativeStrategist
Neural analysis suggests this role is
optimal for Mid+ candidates.
“Performance Creative Strategist at Incogni. Skills: Performance data, Creative strategy, Paid channels. Own creative strategy for paid channels. Align messaging and formats”
Industry & Context.
Turn performance data into insights
What They're Looking For.
Must Have
Proven experience driving performance, Understanding of performance metrics, Ability to think strategically, Comfortable owning decisions, Clear communicator
What You'll Do.
Own creative strategy for paid channels
Align messaging and formats
Turn performance data into insights
Lead creative ideation for campaigns
Define creative testing roadmap
Brief designers and copywriters
Guide designers and copywriters
Analyze creative performance
Identify scalable patterns
Iterate on winning creatives
Extend creative lifecycle
Research competitors and trends
Evolve creative proactively
Build internal creative playbooks
Collaborate with other teams
Contribute to channel strategy
Contribute to budget efficiency
How You'll Work.
Team & Collaboration
Collaborate with other teams; Align creative teams; Align performance teams
Communication Scope
Clear communicator
Process & Methodology
Structured creative testing roadmap
Full Job Description
We’re designing, developing, and growing Incogni – a privacy-tech product that helps people protect their personal data online. With Incogni, anyone can automatically remove their personal information from data brokers and other third-party companies. Join our Experience Design team and help shape the experience for a product that’s making privacy simple for everyone. If you’re a self-driven expert who loves combining creativity with analytics and thrives on turning data into design decisions that move key metrics, keep reading. IF YOU WANT TO: - Own the creative strategy for paid channels, aligning messaging and formats with business and performance goals; - Turn performance data into clear, creative insights, concepts, and testable hypotheses; - Lead creative ideation for new campaigns, angles, and formats like static, video, UGC, and native-style ads; - Define and prioritize a structured creative testing roadmap across different platforms and funnel stages; - Brief, review, and guide designers, video editors, copywriters, and occasionally freelancers to ensure high-quality, on-strategy output; - Analyze creative performance to identify scalable patterns in hooks, narratives, visuals, and calls-to-action; - Continuously iterate on winning creatives to extend their lifecycle and improve efficiency; - Research competitors, market trends, and platform updates to proactively evolve our creative strategy; - Document learnings and build internal creative playbooks and best practices; - Collaborate closely with other teams, contributing to channel strategy and budget efficiency. AND YOU CAN CHECK OFF: - Proven experience driving performance through ad creatives; - A strong understanding of performance metrics like CTR, CPA, and ROAS; - The ability to think strategically while staying hands-on with concepts, scripts, and creative reviews; - Comfortable owning decisions and defending creative choices with data; - Being a clear communicator who can align creative and perfor
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