Incogni
Tech / AI / Software
PerformanceCreativeStrategist
Neural analysis suggests this role is
optimal for Mid+ candidates.
“Performance Creative Strategist at Incogni. Skills: Performance Creative Strategy, Data-driven creative insights, Creative testing and optimization. Own the creative strategy for paid channels, aligning messaging and formats with business and performance. Turn performance data into clear, creative insights, concepts, and testable”
What You'll Achieve.
Move key metrics
Industry & Context.
Turn performance data into clear, creative insights, concepts, and testable
What They're Looking For.
Must Have
Proven experience driving performance through ad, An understanding of performance metrics like CTR, CPA, and, The ability to think strategically while staying hands-on with concepts, scripts, and creative, Comfortable owning decisions and defending creative choices with, Being a clear communicator who can align creative and performance teams.
What You'll Do.
Own the creative strategy for paid channels
aligning messaging and formats with business and performance
Turn performance data into clear
Lead creative ideation for new campaigns
and formats like static
Define and prioritize a structured creative testing roadmap across different platforms and funnel
and occasionally freelancers to ensure high-quality
Analyze creative performance to identify scalable patterns in hooks
Continuously iterate on winning creatives to extend their lifecycle and improve
and platform updates to proactively evolve our creative
Document learnings and build internal creative playbooks and best
Collaborate closely with other teams
contributing to channel strategy and budget efficiency.
How You'll Work.
Team & Collaboration
Collaborate closely with other teams, contributing to channel strategy and budget efficiency.; Align creative and performance teams.
Communication Scope
Clear communicator who can align creative and performance teams.
Process & Methodology
Define and prioritize a structured creative testing roadmap
Full Job Description
## Description We’re designing, developing, and growing Incogni – a privacy-tech product that helps people protect their personal data online. With Incogni, anyone can automatically remove their personal information from data brokers and other third-party companies. Join our Experience Design team and help shape the experience for a product that’s making privacy simple for everyone. If you’re a self-driven expert who loves combining creativity with analytics and thrives on turning data into design decisions that move key metrics, keep reading. ## If you want to Own the creative strategy for paid channels, aligning messaging and formats with business and performance goals; Turn performance data into clear, creative insights, concepts, and testable hypotheses; Lead creative ideation for new campaigns, angles, and formats like static, video, UGC, and native-style ads; Define and prioritize a structured creative testing roadmap across different platforms and funnel stages; Brief, review, and guide designers, video editors, copywriters, and occasionally freelancers to ensure high-quality, on-strategy output; Analyze creative performance to identify scalable patterns in hooks, narratives, visuals, and calls-to-action; Continuously iterate on winning creatives to extend their lifecycle and improve efficiency; Research competitors, market trends, and platform updates to proactively evolve our creative strategy; Document learnings and build internal creative playbooks and best practices; Collaborate closely with other teams, contributing to channel strategy and budget efficiency. ## And you can check off Proven experience driving performance through ad creatives; A strong understanding of performance metrics like CTR, CPA, and ROAS; The ability to think strategically while staying hands-on with concepts, scripts, and creative reviews; Comfortable owning decisions and defending creative choices with data; Being a clear communicator who can align creative and performance teams
Applying for this Performance Creative Strategist role?
Most applicants get filtered before a human reads their resume. See if yours makes the cut.
How to Apply on Lever
- Lever uses a streamlined one-page form — apply in under 5 minutes.
- LinkedIn import works well; review parsed data before submitting.
- The cover letter field is optional but visible to reviewers — use it to differentiate.
- Referral codes from employees can significantly boost visibility of your application.
ANONYMOUS · UNFILTERED
What do employees actually say about Incogni?
Real rants from real employees. Read before you apply.