Company
PartnerMarketingManager
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“Partner Marketing Manager. Skills: Co-Marketing, Partner Enablement, Brand Strategy, Growth Metrics. Lead Co-Marketing and Trade Partner Enablement activity. Drive brand awareness, product advocacy and consumer conversion”
What You'll Achieve.
Deliver aligned outcomes; Deliver campaigns on time; Increased brand market share; Profitable growth; High quality delivery; Cost effective delivery; On time delivery; Drive partner adoption; Drive partner advocacy; Drive partner conversion
What They're Looking For.
Must Have
Tertiary qualification in Marketing or Business, Proven ability to build effective commercial partner relationships, Experience operating within an indirect sales model, Project planning and management experience, Organizational ability, Ability to manage multiple projects and deadlines, Excellent communication skills, Presentation skills
Nice to Have
Background in marketing with proven capability in B2C Co-Marketing and Trade Partner Enablement, Experience working with global or cross-functional marketing teams, Experience operating within defined frameworks, Ability to allocate priority to competing projects
What You'll Do.
Lead Co-Marketing and Trade Partner Enablement activity
Drive brand awareness
product advocacy and consumer conversion
Collaborate with sales
marketing and brand teams
Plan effective in-market consumer Co-Marketing activity
Ensure alignment to overarching Marketing Objectives
Ensure alignment to Marketing Playbook Strategy
Ensure alignment to local and global imperatives
Ensure alignment to growth aspirations
Ensure Co-Marketing activity is effective for their channel
Ensure Co-Marketing activity is optimized
Translate Detailed Co-Marketing Plans into executable actions
Deliver campaigns on time
Ensure appropriate stakeholder management approaches
Ensure highly effective cross-functional collaboration
Facilitate timely reporting on Co-Marketing activity
Measure and evaluate delivery effectiveness
Continuously optimize performance
Use insights to inform future campaign planning
Use insights to inform partner prioritization
Ensure disciplined and effective execution of plans
Lead the end-to-end promotional process
Align on promotional calendar
Align on in-market activation
Support In Store Experience
Plan and deliver all POS material
Develop relationships with online retail partners
Maximize digital marketing on partner channels
Optimize Where to Buy functionality
Project lead multiple marketing projects
Manage expenditure within budgeted limits
Ensure all marketing activity is performed in compliance
Maintain governance and quality standards
Develop a deep understanding of each trade partner
Identify opportunities to build brand awareness
Identify opportunities to build product belief
Identify opportunities to build advocacy
Design and deliver targeted B2B marketing activity
Ensure effective introduction of New Product Introductions
Deliver on Trade Partner Enablement initiatives
Adopt global frameworks
Ensure consistency of brand execution
Develop and deliver toolkits and sales support material
Ensure materials are practical and relevant
Ensure materials drive partner adoption & advocacy
build and maintain strong
collaborative relationships
Influence alignment to brand
Influence alignment to commercial objectives
Build highly effective
sustainable working relationships
Create and manage cross-organizational trade and digital marketing
Manage external agency relationships
Demonstrate leadership through influence
Bring together cross-functional teams and agency partners
Bring a commercial & outcome-focused lens to decision
Support the development of any direct reports
Contribute to a collaborative
high-performance team culture
Support recruitment and onboarding of capability
How You'll Work.
Team & Collaboration
Cross-functional collaboration; Cross-functional teams; Internal agencies; Business functions; Trade and digital marketing strategies; Agency partners
Communication Scope
Verbal communication; Written communication; Presentation skills
Process & Methodology
Project planning, Project management, Organizational ability, Timeline planning, Calendar activity planning, Manage multiple projects, Manage deadlines, Prioritize projects
Full Job Description
**The Role** **The Role** Leads Co-Marketing and Trade Partner Enablement activity across Canada, working with trade partners to drive brand awareness, product advocacy and consumer conversion. Operates at both a strategic and executional level, collaborating closely with sales, marketing (local and global) and brand teams to deliver aligned outcomes. **You Will** **Co-Marketing Planning, Alignment & Performance** * Responsible for the planning of effective in-market consumer Co-Marketing activity done in partnership with key partners ensuring alignment to the overarching Marketing Objectives and Marketing Playbook Strategy, aligned to local and global imperatives and growth aspirations. * Takes a proactive approach with our commercial partners to ensure Co-Marketing activity is effective for their channel while also aligned and optimized to deliver our short and long-term brand and business objectives. * Ensures Detailed Co-Marketing Plans are translated into executable actions to deliver campaigns on time, resulting in increased brand market share and profitable growth. * Ensures appropriate stakeholder management approaches are taken to ensure highly effective cross-functional collaboration across all campaigns. * Facilitates timely reporting on Co-Marketing activity, measuring and evaluating delivery effectiveness to continuously optimize performance and provide structured, fact-based feedback to the wider marketing organization. Uses insights to inform future campaign planning and partner prioritization. ### Co-Marketing Execution, Delivery & Operations * Ensures disciplined and effective execution of plans, including identified priority changes. * Leads the end-to-end promotional process, partnering with a cross-functional team (Sales, Brand, Product, Digital, Finance and Operations) to align on promotional calendar, offers, mechanics and in-market activation. * Supports In Store Experience through planning and delivery of all POS material, covering new produc
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