Company

Marketing

PaidSocialSpecialist

€29–41k ~AI est. Vilnius, Lithuania FULL TIME Remote Friendly
Market Sentiment
HIGH DEMAND

Neural analysis suggests this role is
optimal for Mid+ candidates.

The Brief

“Paid Social Specialist. Skills: Paid Social, Meta Ads, Data Analysis. Own and scale paid social campaigns. Align campaigns with efficiency goals”

Industry & Context.

Marketing
Problems you'll solve

Analyze campaign data; Identify growth opportunities; Identify inefficiencies; Identify optimization areas; Analyze cross-channel data sets; Identify scaling patterns

What They're Looking For.

Must Have

Proven experience managing paid social acquisition, Ability to analyze visual asset performance, Direct creative teams on platform-specific formats, Proven expertise in data analysis, Proficiency in analytics tools, Solid understanding of paid social attribution, Navigating post-iOS14 tracking limitations, Excellent time management, Ability to work independently, Ability to work collaboratively, Outstanding interpersonal skills, Proficiency in English

Nice to Have

Experience with complex, global, large-scale campaigns

What You'll Do.

Own and scale paid social campaigns

Align campaigns with efficiency goals

Run Meta Ads campaigns

Test secondary channels

Launch secondary channels

Scale secondary channels

Analyze campaign data

Identify growth opportunities

Identify inefficiencies

Identify optimization areas

Monitor performance trends

Monitor bidding strategies

Allocate spend efficiently

Analyze cross-channel data sets

Identify scaling patterns

Prepare performance reports

Communicate campaign results

Communicate recommendations

Stay up to date with trends

Bring new ideas to team

Bring new experiments to team

How You'll Work.

Team & Collaboration

Work independently; Work collaboratively; Collaborate with other teams

Communication Scope

Verbal communication; Written communication

Full Job Description

## If you want to Own and scale our Paid Social campaigns across multiple international markets, ensuring campaigns align with efficiency goals. Run Meta Ads campaigns as your primary engine, while proactively identifying opportunities to test, launch, and scale secondary channels (e.g., TikTok, Reddit and etc). Continuously test ad creatives, hooks, copy, audiences, and landing pages tailored to each network's unique user behavior. Analyze campaign data to identify growth opportunities, inefficiencies, and optimization areas. Monitor budgets, performance trends, and bidding strategies to ensure efficient spend allocation. Analyze complex cross-channel data sets to identify growth opportunities, scaling patterns, and inefficiencies in our conversion funnels. Prepare regular performance reports that clearly communicate campaign results, insights, and recommendations. Stay up to date with paid media trends, platform updates, and new acquisition strategies, bringing new ideas and experiments to the team. ## And you can check off Proven experience in managing paid social acquisition campaigns; The ability to analyze visual asset performance across different platforms and direct creative teams on platform-specific formats and trends; Proven expertise in data analysis and reporting, with proficiency in analytics tools (e.g., Google Analytics, Looker, Tableau, Excel, Google sheets and etc.); Solid understanding of modern paid social attribution (e.g., multi-touch attribution, incrementality testing) and navigating post-iOS14 tracking limitations. Excellent time management skills; Ability to work independently and collaboratively within a team; Outstanding interpersonal skills for effective collaboration with other departments; Proficiency in English both verbal and written; Familiarity with CRO and landing page best practices is an advantage; Experience in working with complex, global, large-scale campaigns is an advantage ## Here’s the deal Growth and learning opportuniti

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