Surfshark
Technology
PaidSocialSpecialist
Neural analysis suggests this role is
optimal for Mid+ candidates.
“Paid Social Specialist at Surfshark. Skills: Paid Social, Meta Ads, Customer Acquisition, Data Analysis. Own and scale Paid Social campaigns. Run Meta Ads campaigns”
What You'll Achieve.
Scale global acquisition efforts; Drive efficient customer acquisition; Achieve efficiency goals
Industry & Context.
Data analysis; Identify growth opportunities; Identify inefficiencies; Identify optimization areas
What They're Looking For.
Must Have
Proven experience managing paid social acquisition, Ability to analyze visual asset performance, Proficiency in analytics tools, Solid understanding of paid social attribution, Navigate post-iOS14 tracking limitations, Excellent time management, Ability to work independently, Proficiency in English
Nice to Have
Familiarity with CRO, Familiarity with landing page best practices, Experience with complex global campaigns
What You'll Do.
Own and scale Paid Social campaigns
Run Meta Ads campaigns
Test secondary channels
Analyze campaign data
Identify growth opportunities
Identify inefficiencies
Identify optimization areas
Monitor performance trends
Monitor bidding strategies
Analyze cross-channel data sets
Identify scaling patterns
Prepare performance reports
Communicate campaign results
Communicate recommendations
Stay up to date with trends
How You'll Work.
Team & Collaboration
Marketing; Analytics; Creative pros; Other teams
Communication Scope
Performance reports
Full Job Description
At Surfshark, we don't just run ads; we build growth engines. We're looking for a Paid Social Specialist to take the wheel and scale our global acquisition efforts. In this role, you’ll be the strategic driver of our paid social channels, with Meta Ads as your primary power source and plenty of room to scale secondary channels. Are you ready to optimize high-budget campaigns, run advanced creative experiments, and turn data into growth opportunities? You’ll collaborate closely with marketing, analytics, and creative pros to build high-converting funnels and drive efficient customer acquisition at a massive scale. If you’re ready to make a global impact and you're driven by data, let’s talk. IF YOU WANT TO: - Own and scale our Paid Social campaigns across multiple international markets, ensuring campaigns align with efficiency goals. - Run Meta Ads campaigns as your primary engine, while proactively identifying opportunities to test, launch, and scale secondary channels (e.g., TikTok, Reddit and etc). - Continuously test ad creatives, hooks, copy, audiences, and landing pages tailored to each network's unique user behavior. - Analyze campaign data to identify growth opportunities, inefficiencies, and optimization areas. - Monitor budgets, performance trends, and bidding strategies to ensure efficient spend allocation. - Analyze complex cross-channel data sets to identify growth opportunities, scaling patterns, and inefficiencies in our conversion funnels. - Prepare regular performance reports that clearly communicate campaign results, insights, and recommendations. - Stay up to date with paid media trends, platform updates, and new acquisition strategies, bringing new ideas and experiments to the team. AND YOU CAN CHECK OFF: - Proven experience in managing paid social acquisition campaigns; - The ability to analyze visual asset performance across different platforms and direct creative teams on platform-specific formats and trends; - Proven expertise in data analysi
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