Paddle
SaaS
PaidSocialSpecialist
Neural analysis suggests this role is
optimal for Senior candidates.
“Paid Social Specialist at Paddle. Skills: Paid Social, ABM, Data Analysis, Budget Management. Own Paddle's paid social programme end-to-end. Own audience strategy”
What You'll Achieve.
driving pipeline; driving measurable pipeline and revenue growth; move high-value accounts through the funnel; connect paid social spend to business outcomes
Industry & Context.
analytical rigour; test, learn, and push performance further; analytical edge; structured experiments and data; data-driven recommendations; Analytically sharp
What They're Looking For.
Must Have
managing B2B paid social campaigns at scale, 6+ years of hands-on experience across LinkedIn Ads, track record of driving measurable pipeline and revenue growth, Deep in Person Based Advertising & ABM, experience building campaigns that move high-value accounts through the funnel, managing significant budgets with precision, cross-functional collaborator, Analytically sharp and commercially minded, comfortable operating autonomously
Nice to Have
Experience in Influ2, using AI tools to generate, test, and optimise creative faster, using AI tools to move faster and work more efficiently
What You'll Do.
Own Paddle's paid social programme end-to-end
Own audience strategy
Drive ABM through paid social
Activate campaigns with Revenue Marketing
Align paid and organic strategies
Lead creative experimentation
Own attribution and reporting
Manage budget with rigour
Stay ahead of the curve
How You'll Work.
Team & Collaboration
work hand-in-hand with Brand and Content teams; work closely with the ABM team; collaborate with the Revenue Marketing team; work closely with the organic social team; cross-functional collaborator, able to work seamlessly with Revenue Marketing, ABM, Content, Brand, Sales, and Organic Social teams
Communication Scope
deliver clear, regular stakeholder updates; communicate impact to stakeholders at all levels
Full Job Description
WHAT DO WE DO? Paddle offers digital product companies a completely different approach to their payment infrastructure. Instead of assembling and maintaining a complex stack of payments-related apps and services, we're a Merchant of Record for our customers. That means we take away 100% of the pain of payment fragmentation. It's faster, safer, cheaper, and, above all, way better. We're backed by investors including KKR, FTV Capital, Kindred, Notion, and 83North and serve over 6000 software sellers in 245 territories globally. THE ROLE We're looking for a Paid Social Specialist to own and scale Paddle's paid social programme. Paid social plays a critical role in how Paddle reaches and engages its target audience across the full buyer journey - from building awareness with new audiences, to warming and accelerating target accounts, to driving pipeline. You'll be responsible for ensuring the right companies see the right creative and message at every stage of the journey. You'll work hand-in-hand with Brand and Content teams to develop the assets, formats, and creative that make campaigns land - and bring the analytical rigour to continuously test, learn, and push performance further. This is a role for someone who is as excited about crafting a compelling creative hypothesis as they are about reading the data that comes back from it. WHAT YOU'LL DO - Own Paddle's paid social programme end-to-end: lead strategy, planning, execution, and optimisation across platforms such as LinkedIn, Reddit, X, and Influ2. - Own audience strategy: develop and maintain a robust audience framework with a focus on reaching and engaging the right companies and personas across paid social platforms. - Drive ABM through paid social: work closely with the ABM team to build targeted campaigns that engage high-value accounts across the funnel - from initial awareness through to active pipeline acceleration. - Partner with Revenue Marketing to activate campaigns: collaborate with the Revenue Mar
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