Flock Safety
Marketing
PaidSocialManager
Neural analysis suggests this role is
optimal for Manager candidates.
“Paid Social Manager at Flock Safety. Skills: Paid social strategy, Campaign execution, Performance optimization. Own paid social strategy. Scale paid social strategy”
What You'll Achieve.
Drive awareness; Drive engagement; Drive qualified pipeline; Drive revenue; Drive incremental performance gains
Industry & Context.
Data-driven decision making; Testing; Measurement; Continuous optimization
Maintain CJIS certification, FBI CJIS background check
What They're Looking For.
Must Have
5+ years paid social experience, Manage significant budgets, Meta Ads expertise, LinkedIn Ads expertise, Conversions API, Lead gen forms, Advanced bidding strategies, Drive qualified pipeline, Brief ad creative, Evaluate ad creative, Iterate on ad creative, Excel/Google Sheets analysis, Sigma analysis, SQL analysis, Manage multiple priorities, Present performance insights, Present recommendations, Present strategies, Data-driven decision making, Testing, Measurement, Continuous optimization, Work independently, Take ownership of results, Proactively identify opportunities
Nice to Have
Full-funnel paid social campaigns, Brand activation, Awareness activation, Pipeline generation, Emerging channels experience, ABM platforms experience, Intent based retargeting, Marketing multiple segments, Marketing multiple verticals, Salesforce reporting experience, Understand marketing attribution models, Creative analytics tools experience, Generative AI experience
What You'll Do.
Own paid social strategy
Scale paid social strategy
Drive qualified pipeline
Manage campaign execution
Execute paid social strategy
Translate campaign strategy
Develop campaign architecture
Define creative requirements
Manage daily operations
Manage audience research
Manage audience expansion
Manage ad copy iteration
Manage creative iteration
Manage exclusion management
Test advanced tactics
Ensure creative quality
Partner with brand teams
Partner with content teams
Partner with creative teams
Ensure assets are on-brand
Ensure assets are accurate
Develop testing framework
Identify optimization opportunities
Drive performance gains
Ensure accurate tracking
Report campaign performance
Translate data into insights
Drive ongoing optimization
Report to stakeholders
Partner with campaign managers
Partner with product marketing
Partner with creative teams
Optimize landing pages
Ensure consistent messaging
How You'll Work.
Team & Collaboration
Cross-functional teams; Marketing leadership; Key stakeholders
Communication Scope
Present performance insights; Present recommendations; Present strategies
Process & Methodology
Project management
Full Job Description
WHO IS FLOCK? Every community deserves to be safe, it’s a fundamental right. Our mission is simple - to build technology that reduces crime and protects privacy. Flock partners with cities, businesses, schools, and neighborhoods to help protect where people live, work, and play. Last year, Flock technology supported over 1 million criminal investigations. We've also helped solve approximately 20% of reported crimes in areas where we're deployed, and have played a role in locating more than 10,000 missing people. We are a high-performance team united by urgency, ownership, and a shared commitment to meaningful impact. The work is fast-paced and the expectations are high. We push beyond perceived limits, support each other, and hold ourselves accountable to delivering results that matter. With over $1B in funding and an $8.3B valuation, we are scaling with intention and investing in the people who will help us build what others said could not be done. At Flock, you will find the opportunity to grow quickly, take on real responsibility, and contribute to something bigger than yourself. THE OPPORTUNITY Reporting to the Director of Growth Marketing, this role will own and scale Flock Safety's paid social strategy across Meta, LinkedIn, and emerging channels. You will be responsible for executing a full-funnel paid social strategy that drives awareness, engagement, qualified pipeline, and revenue across three distinct business verticals: Law Enforcement, Commercial, and Community Safety. This role will manage day-to-day campaign execution, optimization, creative briefing, and strategic planning to position paid social as a key full-funnel growth driver. You should be highly analytical, creative, detail oriented, and results driven, with the ability to balance multiple priorities across different verticals and product lines. This role requires deep expertise in paid social best practices, a strong creative sensibility, a data driven approach to optimization that focuses on
Applying for this Paid Social Manager role?
Most applicants get filtered before a human reads their resume. See if yours makes the cut.
How to Apply on Ashby
- Ashby is a fast modern ATS — most applications take under 3 minutes.
- The resume parser is strong; verify parsed experience dates and job titles.
- Custom screening questions are often scored algorithmically — answer completely.
- Location field affects geo-based screening; use your actual metro area.
ANONYMOUS · UNFILTERED
What do employees actually say about Flock Safety?
Real rants from real employees. Read before you apply.