Flock Safety

Marketing

PaidSocialManager

$98–125k United States FULL TIME Remote Friendly
Market Sentiment
HIGH DEMAND

Neural analysis suggests this role is
optimal for Manager candidates.

The Brief

“Paid Social Manager at Flock Safety. Skills: Paid social strategy, Campaign execution, Performance optimization. Own paid social strategy. Scale paid social strategy”

What You'll Achieve.

Drive awareness; Drive engagement; Drive qualified pipeline; Drive revenue; Drive incremental performance gains

Industry & Context.

Marketing
Problems you'll solve

Data-driven decision making; Testing; Measurement; Continuous optimization

Eligibility Requirements

Maintain CJIS certification, FBI CJIS background check

What They're Looking For.

Must Have

5+ years paid social experience, Manage significant budgets, Meta Ads expertise, LinkedIn Ads expertise, Conversions API, Lead gen forms, Advanced bidding strategies, Drive qualified pipeline, Brief ad creative, Evaluate ad creative, Iterate on ad creative, Excel/Google Sheets analysis, Sigma analysis, SQL analysis, Manage multiple priorities, Present performance insights, Present recommendations, Present strategies, Data-driven decision making, Testing, Measurement, Continuous optimization, Work independently, Take ownership of results, Proactively identify opportunities

Nice to Have

Full-funnel paid social campaigns, Brand activation, Awareness activation, Pipeline generation, Emerging channels experience, ABM platforms experience, Intent based retargeting, Marketing multiple segments, Marketing multiple verticals, Salesforce reporting experience, Understand marketing attribution models, Creative analytics tools experience, Generative AI experience

What You'll Do.

Own paid social strategy

Scale paid social strategy

Drive qualified pipeline

Manage campaign execution

Execute paid social strategy

Translate campaign strategy

Develop campaign architecture

Define creative requirements

Manage daily operations

Manage audience research

Manage audience expansion

Manage ad copy iteration

Manage creative iteration

Manage exclusion management

Test advanced tactics

Ensure creative quality

Partner with brand teams

Partner with content teams

Partner with creative teams

Ensure assets are on-brand

Ensure assets are accurate

Develop testing framework

Identify optimization opportunities

Drive performance gains

Ensure accurate tracking

Report campaign performance

Translate data into insights

Drive ongoing optimization

Report to stakeholders

Partner with campaign managers

Partner with product marketing

Partner with creative teams

Optimize landing pages

Ensure consistent messaging

How You'll Work.

Team & Collaboration

Cross-functional teams; Marketing leadership; Key stakeholders

Communication Scope

Present performance insights; Present recommendations; Present strategies

Process & Methodology

Project management

Full Job Description

WHO IS FLOCK? Every community deserves to be safe, it’s a fundamental right. Our mission is simple - to build technology that reduces crime and protects privacy. Flock partners with cities, businesses, schools, and neighborhoods to help protect where people live, work, and play. Last year, Flock technology supported over 1 million criminal investigations. We've also helped solve approximately 20% of reported crimes in areas where we're deployed, and have played a role in locating more than 10,000 missing people. We are a high-performance team united by urgency, ownership, and a shared commitment to meaningful impact. The work is fast-paced and the expectations are high. We push beyond perceived limits, support each other, and hold ourselves accountable to delivering results that matter. With over $1B in funding and an $8.3B valuation, we are scaling with intention and investing in the people who will help us build what others said could not be done. At Flock, you will find the opportunity to grow quickly, take on real responsibility, and contribute to something bigger than yourself. THE OPPORTUNITY Reporting to the Director of Growth Marketing, this role will own and scale Flock Safety's paid social strategy across Meta, LinkedIn, and emerging channels. You will be responsible for executing a full-funnel paid social strategy that drives awareness, engagement, qualified pipeline, and revenue across three distinct business verticals: Law Enforcement, Commercial, and Community Safety. This role will manage day-to-day campaign execution, optimization, creative briefing, and strategic planning to position paid social as a key full-funnel growth driver. You should be highly analytical, creative, detail oriented, and results driven, with the ability to balance multiple priorities across different verticals and product lines. This role requires deep expertise in paid social best practices, a strong creative sensibility, a data driven approach to optimization that focuses on

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