Dentsu
PaidSocialManager
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“Paid Social Manager at Dentsu. Skills: Paid Social, Campaign management, Client partnership, Performance optimisation. Develop Paid Social strategies. Translate global strategy into campaign plans”
What You'll Achieve.
Drive performance against KPIs; Improve ROAS; Improve CTR; Improve CPA; Improve overall efficiency
Industry & Context.
Data interpretation; Performance optimisation
What They're Looking For.
Must Have
Experience managing Paid Social campaigns, Proven ability to plan and execute campaigns across major platforms, Experience working on global or multi-market campaigns, Analytical skills, Good understanding of Paid Social best practices, Excellent communication and stakeholder management skills, Ability to manage multiple workstreams
Nice to Have
Experience working with tools such as Smartly, Desirable second spoken language
What You'll Do.
Develop Paid Social strategies
Translate global strategy into campaign plans
Act as day-to-day client contact
Provide insight-led recommendations
Plan Paid Social campaigns
Implement Paid Social campaigns
Optimise Paid Social campaigns
Ensure campaigns delivered on time
Ensure campaigns delivered within budget
Ensure campaigns aligned to KPIs
Drive campaign efficiencies
Continuous optimisation across markets
Maintain high standards in activation
Maintain high standards in QA
Maintain high standards in reporting
Monitor campaign performance
Analyse campaign performance
Provide actionable insights
Identify opportunities to improve ROAS
Identify opportunities to improve CTR
Identify opportunities to improve CPA
Identify opportunities to improve efficiency
Support growth planning
Contribute to testing frameworks
Contribute to learning agendas
Ensure smooth day-to-day running of accounts
Manage campaign workflows
Ensure deadlines are met
Ensure deliverables are met
Collaborate with internal teams
Maintain accurate reporting
Maintain financial tracking
Build relationships across dentsu teams
Build relationships with global client stakeholders
Support integrated Total Social approaches
Contribute to knowledge sharing
Contribute to best practice
How You'll Work.
Team & Collaboration
Client Services; Programmatic; Search; Internal teams; Dentsu teams; Global client stakeholders
Communication Scope
Stakeholder management
Full Job Description
**Job Description:** **Paid Social Manager | Permanent | London | Hybrid Working** **Dentsu** is an integrated growth and transformation partner to the world’s leading organizations. Founded in 1901 in Tokyo, Japan, and now present in over 145 countries and regions, it has a proven track record of nurturing and developing innovations, combining the talents of its global network of leadership brands to develop impactful and integrated growth solutions for clients. Dentsu delivers end-to-end experience transformation (EX) by integrating its services across Media, CXM and Creative, while its business transformation (BX) mindset pushes the boundaries of transformation and sustainable growth for brands, people and society. We’re hiring a **Paid Social Manager** as part of our London team. This role offers the opportunity to work at the heart of culturally impactful campaigns, spanning launches, always-on activity and global moments. **_Purpose of the Role_** The Paid Social Manager is responsible for the planning, execution, and optimisation of Paid Social campaigns across a global entertainment client. This is a client-facing role focused on delivering high-quality campaign execution, driving performance against KPIs, and ensuring operational excellence across multiple markets. You will play a key role in connecting strategy with activation, ensuring campaigns are locally relevant while aligned to global priorities, particularly across major entertainment launches, cultural moments and always-on activity. **_Key Responsibilities_** **S****trategic Delivery & Client Partnership:** * Develop Paid Social strategies in partnership with the client and senior leadership * Translate global strategy into actionable, market-level campaign plans * Act as a key day-to-day client contact and trusted Paid Social specialist * Provide insight-led recommendations to drive performance and improve outcomes **Campaign Management & Execution:** * Plan, implement and optimise Paid Social ca
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