Eucalyptus
Digital Healthcare
PaidSocialLead
Neural analysis suggests this role is
optimal for Lead candidates.
“Paid Social Lead at Eucalyptus. Skills: Paid Social, Meta Advertising, Customer Acquisition, Performance Marketing. Own paid growth strategy. Focus on Meta advertising”
What You'll Achieve.
Drive significant customer acquisition; Drive revenue growth; Improve acquisition efficiency; Improve customer value
Industry & Context.
Data-driven decisions
What They're Looking For.
Must Have
4+ years performance marketing experience, Deep expertise in Meta Ads Manager, Manage and scale paid social budgets, Understand creative testing methodologies, Understand full-funnel optimisation, Build and scale acquisition campaigns, Analyse data and identify insights, Make fast, commercially driven decisions
Nice to Have
Experience in D2C business, Experience in consumer business, Experience in subscription business, Experience in digital health business, Familiar with UK consumer behaviour, Familiar with UK performance marketing best practices
What You'll Do.
Own paid growth strategy
Focus on Meta advertising
Optimise media budgets
Iterate and improve results
Analyse campaign performance
Analyse funnel performance
Translate data into opportunities
Monitor competitor activity
Monitor emerging trends
How You'll Work.
Team & Collaboration
Creative teams; Product teams; CRO teams; Engineering teams; Brand teams; Lifecycle marketing teams
Full Job Description
About Eucalyptus We're on a mission to make good health last a lifetime. More than 1 billion people live with obesity worldwide, driving preventable chronic conditions. We're here to build better long-term care. Eucalyptus is now part of Hims & Hers, the global leader in personalised health and wellness. Euc is the company behind Juniper, one of the world's largest weight-management programs combining GLP-1 medication with personalised nutrition, movement support, and clinician-led care from prescribers, nurses, health coaches, pharmacists, and dietitians. Our published clinical research shows that our combined clinical and behavioural approach helps patients lose significantly more weight during their treatment with Juniper by four times. Our Growth Story: 130% YoY revenue growth and a 90% reduction in cash burn - culminating in our $1.15bn acquisition by Hims & Hers in 2026, giving us the platform to take long-term care global Supported over 350k patients living with obesity across our 5 markets Received selective NICE endorsement to provide services to the NHS Tailored our offering to thousands of patients in Australia, the UK, Germany, Japan and Canada. About the role We’re looking for a Paid Social Lead to own and scale paid acquisition in the UK market, with a primary focus on Meta with the view of scaling wider social channels. This is a high-impact, hands-on growth role where you’ll lead strategy, creative testing, optimisation, and performance analysis to drive significant customer acquisition and revenue growth. You’ll think end-to-end — supporting with creative ideation through to campaign execution, strategy and optimisation, while building a best-in-class Meta growth engine in a fast-moving digital healthcare environment. What you'll do Own the paid growth strategy for the UK market with a strong focus on Meta advertising Manage and optimise 7 figure monthly media budgets Partner closely with creative teams to develop, test, and scale high-performing Me
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