Remote
PaidSocialChannelManager
“Paid Social Channel Manager at Remote. Skills: Paid Social Channel Management, B2B Paid Acquisition Strategy, Campaign Optimization, Audience Segmentation, Performance Marketing. Develop, execute, and manage paid social strategies (Meta, LinkedIn, X/Twitter) focused on high-value B2B target accounts. Own audience architecture, including building Ideal Customer Profile (ICP) audiences using Clay, exclusion lists, and leveraging intent data and predictive audiences for personalized ad experiences”
What You'll Achieve.
driving qualified leads from mid-market and scaling tech companies; optimizing full-funnel performance; optimize efficiency (cpMQL/cpOPP) and scaling; accurate measurement and ROI attribution
Industry & Context.
data-driven optimization
What They're Looking For.
Must Have
6+ years of experience in B2B performance marketing, specifically managing multi-million dollar budgets across paid social, Advanced knowledge of major paid media platforms (Meta Ads Manager, LinkedIn Campaign Manager) and relevant B2B marketing tools (e.g. , HubSpot, Salesforce, ZoomInfo, Clay), Proven expertise in audience segmentation, scaling spend, and managing complex B2B full-funnel campaigns, Expertise in UTM architecture, conversion tracking installation, and data-driven optimization, Experience in a B2B tech environment targeting Finance, HR, and Operations leaders in mid-market and enterprise accounts
What You'll Do.
Develop, execute, and manage paid social strategies (Meta, LinkedIn, X/Twitter) focused on high-value B2B target accounts, Own audience architecture, including building Ideal Customer Profile (ICP) audiences using Clay, exclusion lists, and leveraging intent data and predictive audiences for personalized ad experiences, Manage end-to-end campaign execution, covering awareness, retargeting, and demand generation objectives across various geos (AMER, EMEA, APAC), Conduct daily pacing, performance audits, and continuous ad copy and creative formats testing to optimize efficiency (cpMQL/cpOPP) and scaling, Partner with creative teams to develop a creative testing roadmap and ensure assets align with platform best practices, managing creative refresh cadences (e.
, every 3-4 weeks), Ensure robust conversion tracking (e.
, CAPI/X Pixel integration) and UTM architecture for accurate measurement and ROI attribution across CRM and marketing automation platforms.
How You'll Work.
Team & Collaboration
Partner with creative teams to develop a creative testing roadmap
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