PaidSocial

We have ambitious goals as a business. Meter’s ability to scale depends on communicating our value clearly, reaching the right audiences, and turning interest into sales-ready opportunities. Over the past 18 months, we’ve built a solid foundation for demand generation within our Growth Marketing team. We’re also competing in a well-established industry dominated by legacy networking players who have spent decades building brand awareness - creating a unique opportunity for you to not only outperform benchmarks, but to chart a new course with digital strategies that break through and get noticed. What success looks like The campaigns you design and scale will help democratize access to enterprise-grade connectivity, enabling businesses to focus on their core mission rather than wrestling with infrastructure challenges. In this role, you’ll demonstrate how paid social campaigns contribute to the growth of our business. You will own the relentless optimization of our campaigns across LinkedIn, Reddit, and other channels, ensuring we get the most from every dollar invested. You’ll refine audience targeting, bidding strategies, and creative testing across platforms. You’ll also ensure the user journey is trackable, reporting is clear, and automations between ads, web, and email are delivering qualified leads. Within 90 days: Audit all active paid social campaigns and user journeys - from ad impression to form-fill - to identify optimization recommendations. Implement optimizations that improve click-through and engagement rates to drive higher-quality traffic to our site. Within six months: Launch experiments that reflect segmented audience needs (by industry, title, behavior). Drive consistent delivery of 200+ high-intent leads per month, while holding to a competitive cost-per-acquisition. Simultaneously expand influence across upper-funnel channels to improve brand awareness and increase direct and organic lift. By month nine: Showcase how our paid social strategy is