QRY
E-Commerce
PaidSearchStrategist
Neural analysis suggests this role is
optimal for Mid+ candidates.
“Paid Search Strategist at QRY. Skills: Paid search, SEM, Shopping programs, Retail channels. Plan search programs. Launch search programs”
What You'll Achieve.
Hit agreed KPI targets; Hit MER/ROAS targets; Hit CAC/LTV targets; Hit revenue targets; Hit efficiency targets; Run disciplined test program; Achieve forecast accuracy; Tie expectations to assumptions; Deliver decks; Deliver reports; Deliver campaign launches; Low error rates; Ensure QRY quality
Industry & Context.
Troubleshoot; Analytical thinker; Turn data into decisions
Clean work environment, Quiet work environment, Suitable for video conferencing
What They're Looking For.
Must Have
2-5 years paid search experience, 2-5 years SEM experience, Experience managing search budgets, Experience managing SEM budgets, Experience with retail brands, Experience with ecommerce brands, Analytical thinker, Turn complex data into reports, Time management skills, Troubleshoot with creative solutions, Stay updated on digital advertising trends, Stay updated on marketing trends, Understand remote work environment
Nice to Have
Bachelor's degree in marketing, Bachelor's degree in science, Bachelor's degree in related field
What You'll Do.
Launch search programs
Optimize search programs
Plan shopping programs
Launch shopping programs
Optimize shopping programs
Manage search budgets
Manage shopping budgets
Turn data into decisions
Plan paid search campaigns
Book paid search campaigns
Optimize paid search campaigns
Strategize A/B experiments
Implement A/B experiments
Advise on paid search strategies
Advise on paid search rationales
Advise on paid search plans
Keep current on search trends
Keep current on social media trends
Keep current on mobile marketing trends
Keep current on tracking trends
Keep current on tagging trends
Keep current on behavioral marketing trends
Keep current on retargeting trends
Keep current on addressability trends
Manage channel reporting
Manage strategy sessions
Own channel communication
Scope channel initiatives
Develop channel initiatives
Manage channel initiatives
Recommend strategic pivots
Increase channel performance
Present reports to clients
Highlight channel performance
Highlight funnel assistance
Affect client business
Complete monthly forecast
Collaborate with media team
Collaborate with creative team
Ensure creative specifications met
Identify cross-channel strategies
Collaborate with clients
Communicate team capabilities
Communicate opportunities
Offer solutions for ad hoc issues
How You'll Work.
Team & Collaboration
Client partners; Internal partners; Associate Directors; Other media team members; Creative agency team members
Communication Scope
Explain complex ideas; Present reports; Communicate capabilities; Communicate opportunities
Process & Methodology
Budget management, Timeline management
Full Job Description
### QRY 101 Hey there! We're QRY, a media-buying agency that specializes in scaling retail brands. We connect brand awareness and performance media to unlock growth, use sophisticated data analytics, and employ a full-funnel marketing strategy to help brands reach their most valuable consumers. We’re a high‑performance, high‑ownership team that values candor, curiosity, and results. We love what we do and the people we do it with. We’re hiring a Paid Search Strategist to own search performance across a portfolio of clients. You’ll plan, launch, and optimize search and shopping programs (Google, Bing, YouTube, and other retail channels where relevant), keeping budgets/pacing tight and turning data into crisp decisions. You love the details, move with urgency, and explain complex ideas simply to teammates and clients. If you have experience leading and managing search / SEM budgets for retail and ecommerce brands, this could be a perfect position. ### Your day-to-day * **Search Strategy: ** * You plan, book, and optimize paid search campaigns (i.e. Google AdWords, YouTube, Bing Ads, Amazon, etc) for 5-8 clients, utilizing available search planning tools to develop search plans. * You strategize and implement A/B experiments to test keywords, bid strategies, ad copy, landing pages, offers, etc * You advise on paid search strategies, rationales, and plans to meet client goals. * You keep current on the latest trends in search, social media, mobile marketing, tracking and tagging, behavioral marketing, retargeting & addressability. * With support from Associate Directors, you manage the channel's monthly reporting and strategy sessions with the client, owning overall communication for all channel initiatives. * **Performance** : * You scope, develop, and manage channel initiatives to consistently hit the goals for channels across all clients. * You act as a strategic advisor and recommend strategic pivots to increase the channel's performance. * **Reporting + Forecasting
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