PaidSearchSpecialist|Mid-Senior

AT SAILY, WE’RE REMOVING THE HASSLE FROM GETTING SECURE DATA PLANS WHILE TRAVELING. No roaming charges, no plastic SIM cards. Just fast, secure mobile data in 200+ countries. Join the team behind Lonely Planet’s #1 eSIM—built for explorers, powered by NordVPN. Your impact? Helping people stay securely connected, wherever they go. MAIN RESPONSIBILITIES - Autonomous planning and forecasting of PPC activities within the responsibility area. - Ensuring the outstanding quality of campaigns' setup and materials/components we use. - Checking data quality across tracking points for discrepancies and timely issue flagging with relevant stakeholders. - Taking responsibility for multi-team projects by designing and handling PPC campaign logic. - Proactive task prioritizing, alignment on deadlines and deliverables in line with business goals and guidance to Juniors. - Daily performance monitoring via platform interface, GA and Looker across all team activities. - Providing clear and relevant reporting on responsibility area metrics on both regular and on-demand basis. Selecting relevant metrics and analysis angles, gathering stakeholders' needs for metrics and feedback afterward. Presenting them on agreed frequency to the marketing team and during team meetings. - Following PPC and marketing-related news and latest trends to apply in business where applicable, regularly sharing them with the team. CORE REQUIREMENTS - Advanced knowledge of ad platforms: Google ads, Bing (3+ years proven experience). - Understand all digital marketing metrics and be able to explain relations between them. - Exceptional knowledge of various conversion setups and tracking points. - Advanced knowledge of GA4 reports and UI, ability to use advanced filters, explorations. - Good knowledge of Google Spreadsheets. Ability to use advanced formulas, pivot tables. - Excellent spoken and written English skills. - Ability to work both in a team, independently & deliver results to different teams; - Proven ex