PaidSearchSpecialist(Contract)

Hi, we’re TechnologyAdvice. At TechnologyAdvice, we pride ourselves on helping B2B tech buyers manage the complexity and risk of the buying process. We are a trusted source of information for tech buyers, delivering advice and facilitating connections between our buyers and the world’s leading sellers of business technology. Headquartered in Nashville, Tennessee, we are a remote-first company with more than 20 digital publications and over 200 global team members in the US, UK, Singapore, Australia, and the Philippines. We’re proud to have been repeatedly recognized as one of America’s fastest growing private companies by Inc., as well as a Tennessee top workplace. We work hard each day and have fun, too, with monthly virtual events, recreational slack channels, and the occasional costumed dance from our CEO. All positions are open to remote work unless otherwise specified in the requirements below. The opportunity The Paid Search Specialist will be an integral part of our Paid Media Team. This team member will provide support for many critical aspects of the campaign planning & launch process across our Paid Search advertising campaigns, ranging from audience & keyword research, campaign & ad builds, 3rd party integration setups, ongoing optimization, reporting & analysis, and more. Employment Level: Mid-Level Employment Type: Contract Location: India What you'll do Own the building and day-to-day management of paid campaigns across Google Ads and Microsoft Ads, including but not limited to Paid Search, Performance Max, and Demand Gen campaign types. Execute rigorous keyword management - initial keyword research, expansion, refinement, and negative keyword-sculpting to ensure high relevance and low wasted spend. Adjust and refine bid strategies based on performance trends, seasonal shifts, and market competition. Confidently navigate campaign types, attribution models, conversion tracking, audience targeting, and bidding strategies to drive continuous account impro