Wpromote
Strategy
PaidSearchDirector(B2B)
“Paid Search Director (B2B) at Wpromote. Skills: Paid Search Strategy, Execution Oversight, Stakeholder Management, Performance Management, Enterprise-level Paid Search Programs. Leading paid search strategy, execution, and stakeholder management. Overseeing paid search investment across multiple products, audiences, and business priorities”
What You'll Achieve.
Ensure operational excellence and measurable business impact; Aligned to client growth goals and broader business objectives; Ensure integrated marketing alignment and operational excellence; Ensure flawless execution across the business
Industry & Context.
Analytical and problem-solving skills; Experience leveraging performance data, GA4, and enterprise analytics platforms to drive strategic decision-making and optimization opportunities
This position is not eligible for immigration sponsorship
What They're Looking For.
Must Have
6+ years of experience managing enterprise-level paid search programs within agency and/or client-side environments, Minimum of 2 years prior staff management experience with demonstrated success in developing, mentoring, and leading high-performing team members, Proven success in managing large-scale paid search investments and highly complex account structures across enterprise organizations, Experience supporting sophisticated SaaS, fintech, HR/payroll, SMB platform, or similarly complex performance marketing businesses, Deep expertise across Google Ads, Microsoft Ads, campaign architecture, automation strategies, audience targeting, bidding frameworks, feed management, and enterprise-scale optimization, Analytical and problem-solving skills with experience leveraging performance data, GA4, and enterprise analytics platforms to drive strategic decision-making and optimization opportunities, Excellent oral, written, and interpersonal communication skills with the ability to build trust and influence across teams and stakeholders, Ability to operate effectively within fast-paced, highly visible enterprise environments while managing complex stakeholder relationships and competing business priorities, Experience leading large-scale paid search engagements across multiple products, campaigns, audiences, and business objectives simultaneously, Track record driving operational rigor, process improvement, and strategic recommendations through data-driven insights and executive-level client communication
Nice to Have
Experience supporting enterprise SaaS, fintech, HR/payroll, or SMB platform businesses is strongly preferred, Preferred candidates will be located in PT or CT time zones to support team and client, ET candidates will also be considered for the right fit
What You'll Do.
Leading paid search strategy
and stakeholder management
Overseeing paid search investment across multiple products
and business priorities
Serving as a senior strategic partner and embedded extension of the client’s marketing organization
Leading paid search strategy
performance management
and executive-level business planning
Driving campaign architecture
and innovation initiatives
Managing highly complex enterprise account structures
Balancing multiple stakeholder groups
competing business priorities
and evolving growth objectives
Driving strategic planning
and performance optimization initiatives
Translating complex performance trends and business insights into clear
executive-level recommendations and action plans
Identifying opportunities for innovation
and operational scalability
and supporting a team of Paid Search Specialists
Providing oversight of campaign execution
and delivery standards
Driving innovation and thought leadership across enterprise paid search strategy
and optimization initiatives
Managing and escalating critical client or account issues appropriately
Staying at the forefront of emerging trends
AI-driven search developments
and evolving enterprise paid media strategies
How You'll Work.
Team & Collaboration
Acting as a deeply integrated extension of the client’s marketing organization; Balancing multiple stakeholder groups, competing business priorities, and evolving growth objectives within a sophisticated enterprise ecosystem; Partnering closely with Client Strategy, Analytics, Strategy, Creative, and channel leadership teams to ensure integrated marketing alignment and operational excellence; Building trust and influence across teams and stakeholders
Communication Scope
Executive communication; Oral communication; Written communication; Interpersonal communication; Building trust; Influencing across teams and stakeholders; Translating complex performance trends and business insights into clear, executive-level recommendations and action plans
Process & Methodology
Strategic planning, Forecasting, Budgeting, Testing roadmaps, Performance optimization
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