Curology
PaidSearchAdsManager
Neural analysis suggests this role is
optimal for Manager candidates.
“Paid Search Ads Manager at Curology. Skills: Paid Search, Google Ads, Performance Marketing. Own paid acquisition campaigns. Optimize paid acquisition campaigns”
What You'll Achieve.
Scale spend profitably; Move needle on CAC; Move needle on CVR; Move needle on creative testing velocity
Industry & Context.
Analytical thinking; Rigorous analytical thinking; Troubleshooting
What They're Looking For.
Must Have
5-7 years Search Ads experience, Accountability for large paid media budgets, Deep expertise Search, PMax, Shopping, YouTube, Demand Gen, High data proficiency, Analytical mindset, Move from data to insight quickly
Nice to Have
Experience with Microsoft Ads
What You'll Do.
Own paid acquisition campaigns
Optimize paid acquisition campaigns
Manage paid acquisition campaigns
Ensure efficient growth
Identify scaling opportunities
Maintain efficiency targets
Evaluate emerging acquisition opportunities
Scale emerging acquisition opportunities
Conduct keyword optimizations
Conduct audience optimizations
Conduct bidding optimizations
Conduct feed optimizations
Conduct landing page optimizations
Develop ad copy strategies
Develop messaging strategies
Analyze campaign performance
Analyze funnel performance
Identify optimization opportunities
Translate data into recommendations
Build performance reporting
Build performance analyses
Communicate channel health
Communicate strategic initiatives
Partner with stakeholders
Test bidding strategies
Test audience targeting
Test campaign structure
Iterate bidding strategies
Iterate audience targeting
Iterate landing pages
Iterate campaign structure
Stay informed on AI trends
Apply AI knowledge to strategy
Improve campaign workflows
Accelerate creative ideation
Enhance operational efficiency
Use automation for testing
Use AI for campaign management
Use AI for performance insight generation
Stay current on AI capabilities
Apply AI capabilities to channel
Own measurement integrity
Troubleshoot tracking infrastructure
Troubleshoot product feeds
Troubleshoot campaign setup
Identify performance issues
Resolve performance issues
Analyze user behavior
Understand customer journey
Identify friction points
Identify conversion drop-offs
Identify landing page optimization opportunities
Develop understanding of user interaction
Improve acquisition efficiency
Improve conversion rates
Monitor attribution trends
Monitor platform changes
How You'll Work.
Team & Collaboration
Internal stakeholders; Analytics teams; Engineering teams; Product teams
Communication Scope
Data storytelling
Full Job Description
### About Curology **Curology’s mission is to make effective, personalized skincare accessible.** We were founded by dermatologists who believe everyone should have access to skincare products that actually work. Today, our licensed dermatology providers have helped millions of patients across all 50 states make that mission a reality. We combine expert medical care with personalized prescription formulas and dermatologist-developed skincare essentials to deliver science-backed solutions that meet people where they are. Join us in our mission to transform skin health and enhance lives—one patient at a time. ### About the Role The mission of the **Paid Search Ads Manager (Google Ads)** is to own and scale Curology's paid search channel as the primary driver of efficient customer acquisition within the Growth team. Reporting to the Senior Manager, Performance Marketing, this role takes full, independent ownership of Curology’s Google Ads program, including campaign execution, performance optimization, measurement integrity, and cross-functional reporting from day one. Success in this role means taking clean ownership of a channel currently managed by an agency, scaling spend profitably, and establishing yourself as the undisputed internal expert all while consistently moving the needle on CAC, CVR, and creative testing velocity. The ideal candidate is deeply experienced in paid search, comfortable owning large budgets autonomously, and moves quickly from data to insight to action. They apply rigorous analytical thinking to every optimization decision, tell clear stories with performance data, and bring genuine curiosity about AI-driven tools and the evolving search landscape to continuously improve how the channel operates. ### Essential Functions & Impact Areas ### Channel Ownership & Execution * Own day-to-day management and optimization of paid acquisition campaigns across Google Search, Performance Max, YouTube, Shopping, Display, Demand Gen, and Microsoft/Bing Ad
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