Curology

PaidSearchAdsManager

₹35–55L ~AI est. Remote FULL TIME Remote Friendly
Market Sentiment
HIGH DEMAND

Neural analysis suggests this role is
optimal for Manager candidates.

The Brief

“Paid Search Ads Manager at Curology. Skills: Paid Search, Google Ads, Performance Marketing. Own paid acquisition campaigns. Optimize paid acquisition campaigns”

What You'll Achieve.

Scale spend profitably; Move needle on CAC; Move needle on CVR; Move needle on creative testing velocity

Industry & Context.

Problems you'll solve

Analytical thinking; Rigorous analytical thinking; Troubleshooting

What They're Looking For.

Must Have

5-7 years Search Ads experience, Accountability for large paid media budgets, Deep expertise Search, PMax, Shopping, YouTube, Demand Gen, High data proficiency, Analytical mindset, Move from data to insight quickly

Nice to Have

Experience with Microsoft Ads

What You'll Do.

Own paid acquisition campaigns

Optimize paid acquisition campaigns

Manage paid acquisition campaigns

Ensure efficient growth

Identify scaling opportunities

Maintain efficiency targets

Evaluate emerging acquisition opportunities

Scale emerging acquisition opportunities

Conduct keyword optimizations

Conduct audience optimizations

Conduct bidding optimizations

Conduct feed optimizations

Conduct landing page optimizations

Develop ad copy strategies

Develop messaging strategies

Analyze campaign performance

Analyze funnel performance

Identify optimization opportunities

Translate data into recommendations

Build performance reporting

Build performance analyses

Communicate channel health

Communicate strategic initiatives

Partner with stakeholders

Test bidding strategies

Test audience targeting

Test campaign structure

Iterate bidding strategies

Iterate audience targeting

Iterate landing pages

Iterate campaign structure

Stay informed on AI trends

Apply AI knowledge to strategy

Improve campaign workflows

Accelerate creative ideation

Enhance operational efficiency

Use automation for testing

Use AI for campaign management

Use AI for performance insight generation

Stay current on AI capabilities

Apply AI capabilities to channel

Own measurement integrity

Troubleshoot tracking infrastructure

Troubleshoot product feeds

Troubleshoot campaign setup

Identify performance issues

Resolve performance issues

Analyze user behavior

Understand customer journey

Identify friction points

Identify conversion drop-offs

Identify landing page optimization opportunities

Develop understanding of user interaction

Improve acquisition efficiency

Improve conversion rates

Monitor attribution trends

Monitor platform changes

How You'll Work.

Team & Collaboration

Internal stakeholders; Analytics teams; Engineering teams; Product teams

Communication Scope

Data storytelling

Full Job Description

### About Curology **Curology’s mission is to make effective, personalized skincare accessible.** We were founded by dermatologists who believe everyone should have access to skincare products that actually work. Today, our licensed dermatology providers have helped millions of patients across all 50 states make that mission a reality. We combine expert medical care with personalized prescription formulas and dermatologist-developed skincare essentials to deliver science-backed solutions that meet people where they are. Join us in our mission to transform skin health and enhance lives—one patient at a time. ### About the Role The mission of the **Paid Search Ads Manager (Google Ads)** is to own and scale Curology's paid search channel as the primary driver of efficient customer acquisition within the Growth team. Reporting to the Senior Manager, Performance Marketing, this role takes full, independent ownership of Curology’s Google Ads program, including campaign execution, performance optimization, measurement integrity, and cross-functional reporting from day one. Success in this role means taking clean ownership of a channel currently managed by an agency, scaling spend profitably, and establishing yourself as the undisputed internal expert all while consistently moving the needle on CAC, CVR, and creative testing velocity. The ideal candidate is deeply experienced in paid search, comfortable owning large budgets autonomously, and moves quickly from data to insight to action. They apply rigorous analytical thinking to every optimization decision, tell clear stories with performance data, and bring genuine curiosity about AI-driven tools and the evolving search landscape to continuously improve how the channel operates. ### Essential Functions & Impact Areas ### Channel Ownership & Execution * Own day-to-day management and optimization of paid acquisition campaigns across Google Search, Performance Max, YouTube, Shopping, Display, Demand Gen, and Microsoft/Bing Ad

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