Launch Potato
digital media
PaidMediaSpecialist,Social
“Paid Media Specialist, Social at Launch Potato. Skills: Media buying, Campaign management, Performance marketing. Execute social media campaigns. Execute native ad campaigns”
What You'll Achieve.
Support success and growth of campaigns; Scale winning strategies; Support strategic growth
Industry & Context.
Analytical thinker; Translate data into strategies
Occasional campaign monitoring after hours, Occasional campaign monitoring on weekends
What They're Looking For.
Must Have
3+ years media buying experience, Experience running social ad campaigns, Experience running native ad campaigns, Monitor and optimize campaign performance, Attention to detail, Task management, Ability to collaborate across functions, Communicate clearly in remote work environment, Attitude of positivity, Willingness to embrace change, Passion for performance marketing, Desire to grow within Make Money/Manage Money vertical
Nice to Have
Prior native experience
What You'll Do.
Execute social media campaigns
Execute native ad campaigns
Monitor daily performance metrics
Implement optimizations to creative
Implement optimizations to bids
Implement optimizations to placements
Expand existing campaigns
Facilitate creative testing
Assist with copy iteration
Assist with image/video swaps
Track creative testing results
Conduct competitor research
Conduct performance audits
Ensure seamless campaign setup
Ensure timely asset delivery
Maintain campaign documentation
Update performance trackers
How You'll Work.
Team & Collaboration
Collaborate across functions; Collaborate with senior media buyers; Collaborate with Content teams; Collaborate with Paid Media teams; Collaborate with buyers; Collaborate with content creators; Collaborate with analysts
Communication Scope
Communicate clearly
Applying for this Paid Media Specialist, Social role?
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