D2B
digital marketing
PaidMediaSpecialist
“Paid Media Specialist at D2B. Skills: Google Ads, Meta Ads, campaign management, performance optimization, budget management, regulatory compliance. Plan, build, launch, and optimise Google Ads campaigns across Search, Performance Max, Display, YouTube, and Demand Gen. Manage and execute Meta Ads (Facebook & Instagram) campaigns as a secondary channel”
What You'll Achieve.
deliver measurable results in complex regulatory environments; drive measurable performance
Industry & Context.
analytical skills
Comfortable working across time zones for AU, US, and NZ markets
What They're Looking For.
Must Have
5+ years of hands-on Google Ads management experience, Proven experience managing monthly media spends between $10K–$250K+, knowledge of TGA ad policies for restricted healthcare/therapeutic verticals, Experience running campaigns in AU, US, and/or NZ markets with understanding of regional nuances, Deep proficiency in Google Ads campaign types: Search, PMax, Display, YouTube/Video, and Demand Gen, Hands-on experience with Meta Ads (Facebook & Instagram), analytical skills with experience in GA4, Looker Studio, and Excel/Sheets, Excellent attention to detail, especially around compliance and budget management
Nice to Have
Familiarity with AHPRA advertising guidelines, Google Ads certifications (Search, Display, Video, Measurement), Experience in conversion tracking setup, attribution modelling, and offline conversion imports, Familiarity with Tag Manager, SA360, or other bid management platforms, Agency experience managing multiple client accounts, Understanding of complementary paid channels (Microsoft Ads, Programmatic)
What You'll Do.
and optimise Google Ads campaigns across Search
Manage and execute Meta Ads (Facebook & Instagram) campaigns as a secondary channel
Allocate and manage monthly media budgets ($10K–$250K+) across multiple accounts
Develop bidding strategies
audience segmentation
and landing page recommendations
Ensure campaigns comply with Google’s Therapeutic Goods Advertising (TGA) policies and
AHPRA advertising guidelines
Monitor and adapt campaigns in response to regulatory or platform policy changes
actionable performance reporting to stakeholders and clients
Stay updated on Google Ads platform changes
and emerging best practices
How You'll Work.
Team & Collaboration
Collaborate with creative, team, and web teams to optimise full-funnel conversion performance; Translate campaign performance for non-technical stakeholders
Communication Scope
Clear communicator able to translate campaign performance for non-technical stakeholders; Deliver clear, actionable performance reporting to stakeholders and clients
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