Terra
Digital
PaidMediaManager
Neural analysis suggests this role is
optimal for Manager candidates.
“Paid Media Manager at Terra. Skills: Paid media strategy, Campaign optimization, Performance analysis. Own paid media strategy. Own paid media execution”
Industry & Context.
Data-driven decisions; Improve outcomes; Seek answers; Seek solutions
What They're Looking For.
Must Have
Deep experience managing paid media campaigns, Agency experience with B2B clients, Owning paid media strategy end-to-end, Skilled in audience targeting, Skilled in bid strategy, Skilled in budget allocation, Skilled in A/B testing, Highly analytical, Comfortable using performance data, Manage several clients at once, Navigate shifting priorities, Clear communicator, Translate performance into insights, Experienced in building reporting decks, Take ownership of work, Operate independently, Proactively seek answers, Contribute to team growth, Curious about AI, Interested in applying new tools
Nice to Have
Experience with Demandbase, Experience with Reddit, Experience with Taboola, Experience with other emerging platforms, Figma reporting decks
What You'll Do.
Own paid media strategy
Own paid media execution
Make data-driven optimizations
Develop audience strategies
Test audience strategies
Develop creative approaches
Test creative approaches
Develop landing page hypotheses
Test landing page hypotheses
Build insight-driven reports
Build insight-driven presentations
Communicate results to clients
Communicate next steps to clients
Partner with internal teams
Ensure proper tracking
Ensure proper attribution
Stay current on platform updates
Stay current on industry trends
Bring proactive recommendations
Experiment with AI tools
Experiment with AI workflows
Streamline recurring tasks
Help develop internal systems
Help refine internal systems
Improve team efficiency
Contribute to culture of testing
Contribute to culture of learning
Contribute to culture of improvement
How You'll Work.
Team & Collaboration
Internal teams; Strategy teams; Analytics teams; Creative teams
Communication Scope
Performance insights; Client understanding; Client trust
Full Job Description
## Description We’re looking for a strategic, data-driven Paid Media Manager to join our growing Digital team. In this role, you will own paid media strategy end-to-end for a portfolio of B2B clients, leading campaign execution, optimization, and performance storytelling across platforms. We’re especially interested in candidates who are excited about how AI can reshape paid media workflows and performance. You’ll operate as both a strategist and an operator. Someone who can zoom out to define direction, then zoom in to improve performance. You’re also excited about the evolving role of AI in paid media and are motivated to experiment with tools and workflows that make campaigns smarter and more efficient over time. ## Who You Are You have deep experience managing and optimizing paid media campaigns across Google, LinkedIn, Meta, and Microsoft Ads. You have agency experience working with B2B clients and understand the nuances of longer sales cycles and lead quality. You’re confident owning paid media strategy end-to-end across multiple client accounts. You’re skilled in audience targeting, bid strategy, budget allocation, and A/B testing. You’re highly analytical and comfortable using performance data (CTR, CVR, CPA) to guide decisions and improve outcomes. You’re able to manage several clients at once and navigate shifting priorities with strong organization. You’re a clear communicator who can translate performance into insights and recommendations that clients understand and trust. You’re experienced in building reporting decks, ideally in Figma, and can clearly showcase impact and value. You take ownership of your work, operate independently, and proactively seek answers or solutions when needed. You contribute to team growth by building or improving internal documentation, templates, and processes. You’re curious about AI and automation, and interested in applying new tools to improve efficiency and campaign performance. Experience with Demandbase, Reddit, Tabo
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