Remote Raven
digital marketing
PaidMediaManager
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“Paid Media Manager at Remote Raven. Skills: Google Ads strategy and execution, Meta Ads strategy and execution, Campaign optimization, Lead generation, Client reporting and communication. Own Google Ads and Meta Ads strategy and execution across the client portfolio. Manage campaigns for 40+ local service businesses simultaneously”
What You'll Achieve.
Lead volume; Cost per lead; Conversion rate; Return on ad spend; Maintain the agency's 10%+ Google Ads conversion rate standard across all assigned accounts
Industry & Context.
Analytical fluency — the ability to read a dashboard and identify what to change without prompting
Ability to overlap with US Mountain Time business hours, Reliable home office setup with stable internet
What They're Looking For.
Must Have
2–5 years of hands-on paid media experience managing both Google Ads and Meta Ads campaigns in a paid role, Demonstrated experience managing 10+ client accounts simultaneously, command of Google Ads: Search, Display, Performance Max, Smart Campaigns, and remarketing, Solid Meta Ads experience covering campaign structure, audience targeting, creative testing, and lead generation forms, Working proficiency in GA4 and Google Tag Manager for conversion tracking setup and troubleshooting, Practical experience configuring and debugging Meta Pixel and Conversions API, Comfort with CallRail or a comparable call tracking platform, Analytical fluency — the ability to read a dashboard and identify what to change without prompting, Clear, direct written and verbal English communication, Reliable home office setup with stable internet and the ability to overlap with US Mountain Time business hours
Nice to Have
Google Ads certification (Search, Display), Meta Blueprint certification, Direct experience running paid media for home services, HVAC, contractors, or local service businesses, Familiarity with GoHighLevel (GHL) CRM and lead management workflows, LinkedIn Ads experience, Working knowledge of landing page optimization and conversion rate optimization (CRO) principles
What You'll Do.
Own Google Ads and Meta Ads strategy and execution across the client portfolio
Manage campaigns for 40+ local service businesses simultaneously
and ongoing collaboration with account managers and the content team
Translate dashboard data into outcomes business owners care about
and optimize Google Ads campaigns (Search
Conduct ongoing keyword research and disciplined negative keyword management
Write conversion-focused ad copy
Set up and manage conversion tracking via Google Tag Manager and Google Analytics 4 (GA4)
Manage Google Ads bid strategies
Perform regular Quality Score audits and landing page alignment reviews
Build remarketing audiences and run RLSA campaigns
Build and manage Meta campaigns across objectives
Develop Meta audience strategies
Brief the content team on creative requirements
Run structured A/B tests on Meta campaigns
Set up and maintain Meta Pixel and Conversions API
Manage Meta Ads budgets and optimize delivery toward CPL targets
Apply Advantage+ campaigns where appropriate
Build and maintain monthly performance reports
Translate performance data into plain-English insights
Present results in monthly client review calls
Flag underperforming campaigns proactively
How You'll Work.
Team & Collaboration
Ongoing collaboration with account managers and the content team; Collaborate with SEO and content teams to ensure paid and organic strategies reinforce each other; Surface new strategies to the team
Communication Scope
Plain-language client communication; Translate dashboard data into outcomes business owners actually care about; Clear, direct written and verbal English communication; Translate performance data into plain-English insights; Present results in monthly client review calls
Full Job Description
Our client is a US-based digital marketing agency with 25+ years of history serving small businesses across America — primarily home services, HVAC, contractors, landscaping, medical practices, and other local service businesses. They are a certified Google Partner with a track record of holding Google Ads accounts to a 10%+ conversion rate, roughly 3x the national average, and social media campaigns running at 2x the national click-through rate. We're hiring a **Paid Media Manager** to own Google Ads and Meta Ads strategy and execution across the client portfolio. You will personally manage campaigns for 40+ local service businesses simultaneously, with monthly ad budgets typically ranging from $1,000 to $10,000 per client. You will be directly accountable for lead volume, cost per lead, conversion rate, and return on ad spend. This is a hands-on, in-the-accounts role. Daily optimization, weekly testing, monthly reporting, and ongoing collaboration with account managers and the content team are the rhythm of the job. The agency works on plain-language client communication — you will be expected to translate dashboard data into outcomes business owners actually care about. The role reports to the Director of Marketing / Agency Principal and operates fully remote on a Monday–Friday schedule aligned to US Mountain Time business hours. **Responsibilities** **Google Ads** * Build, launch, and optimize Search, Display, Shopping, and Performance Max campaigns for local service businesses * Conduct ongoing keyword research and disciplined negative keyword management to maximize budget efficiency * Write conversion-focused ad copy with strong CTAs oriented toward calls and form fills, not click volume * Set up and manage conversion tracking via Google Tag Manager and Google Analytics 4 (GA4) * Manage bid strategies including Target CPA (tCPA), Target ROAS (tROAS), and Maximize Conversions, and adjust based on real performance * Perform regular Quality Score audits and landi
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