Pattern
ecommerce
PaidMediaManager
Neural analysis suggests this role is
optimal for Entry candidates.
“Paid Media Manager at Pattern. Skills: TikTok Ads, Meta Ads, Campaign management, Data analysis. Set up and launch paid campaigns. Develop and brief ad creatives”
What You'll Achieve.
Achieve or exceed KPIs for ROAS, CPA, GMV, and engagement; Manage Meta campaigns efficiently; Support broader brand performance goals; Proactive and timely execution of campaign launches, creative refreshes, and optimizations; Surface data-driven recommendations regularly; Consistent adoption and testing of new TikTok ad formats, Shop features, and beta opportunities
Industry & Context.
Troubleshoot tracking; Seek to understand problems through data; Draw unbiased conclusions based on data
What They're Looking For.
Must Have
Minimum 1–2 years' experience managing TikTok Ads, Strong, hands-on knowledge of TikTok Ads Manager and TikTok Shop ad formats, Working familiarity with Meta Ads Manager and core formats, In-depth knowledge of TikTok-specific audience targeting, bidding strategies, and campaign, solid foundational understanding of the same on Meta, Creative mindset with an intuition for what performs natively on TikTok, Familiarity with pixel setup, server-side tracking, and attribution best practices across TikTok and Meta, Experience with budget management, pacing, and multi-channel reporting, Excellent communication and collaboration skills
Nice to Have
Meta experience is a plus but not the primary focus
What You'll Do.
Set up and launch paid campaigns
Develop and brief ad creatives
Optimize live campaigns
Monitor daily performance metrics
Produce regular performance reports
Coordinate with creative and content teams
Stay ahead of TikTok platform updates
Troubleshoot tracking
Manage budgets and pacing
How You'll Work.
Team & Collaboration
Coordinate with creative and content teams; Work alongside other TikTok Shop and Paid Social managers; Partner with creative, analytics, and account teams
Communication Scope
Excellent communication and collaboration skills
Full Job Description
## Description Are you obsessed with data, partner success, taking action, and changing the game? If you have a whole lot of hustle and a touch of nerd, come work with Pattern! We want you to use your skills to push one of the fastest-growing companies headquartered in the US to the top of the list. Pattern accelerates brands on global ecommerce marketplaces leveraging proprietary technology and AI. Utilizing more than 66 trillion data points, sophisticated machine learning and AI models, Pattern optimizes and automates all levers of ecommerce growth for global brands, including advertising, content management, logistics and fulfillment, pricing, forecasting and customer service. Hundreds of global brands depend on Pattern’s ecommerce acceleration platform every day to drive profitable revenue growth across 60+ global marketplaces—including Amazon, Walmart.com, Target.com, eBay, Tmall, TikTok Shop, JD, and Mercado Libre. To learn more, visit pattern.com or email [email protected]. Pattern has been named one of the fastest growing tech companies headquartered in North America by Deloitte and one of best-led companies by Inc. We place employee experience at the center of our business model and have been recognized as one of Newsweek’s Global Most Loved Workplaces®. ## What is a day in the life of a Paid Media Manager? Set up and launch paid campaigns primarily across TikTok DTC and TikTok Shop, with additional support on Meta (Facebook/Instagram), aligned with brand objectives and target audiences. Develop and brief ad creatives (video assets, UGC-style content, copy, calls-to-action) built first for TikTok's platform, trends, and native formats — with Meta adaptations as needed. Optimize live campaigns to maximize ROI by adjusting targeting, creatives, bids, and placements across TikTok and Meta. Monitor daily performance metrics such as CPM, CPC, CPA, ROAS, and engagement rates at both the platform and account level. Conduct A/B testing on creatives, audiences,
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