Grove Collaborative
Consumer Products
PaidMediaManager
“Paid Media Manager at Grove Collaborative. Skills: Paid Media Management, Customer Acquisition, Meta Ads, Google Ads. Own day-to-day campaign management. Continuously optimize campaign structure”
What You'll Achieve.
Drive new customer acquisition at scale; Execute against performance goals; Improve efficiency across channels; Scale performance; Support development of cross-channel acquisition approach; Grow Grove’s digital footprint; Drive first-time customers; Improve performance over time
Industry & Context.
Interpret performance data; Recommend next steps
What They're Looking For.
Must Have
5+ years managing paid media campaigns, Hands-on experience in Meta, Hands-on experience in TikTok, Hands-on experience in Google, Deep Meta expertise, Comfort working across the full funnel, Analytical skills, Ability to operate independently, Ability to manage multiple workstreams, Ability to execute within defined priorities, Automation-first mindset
Nice to Have
TikTok Ads experience, Clear understanding of how TikTok contributes to acquisition, MMM experience
What You'll Do.
Own day-to-day campaign management
Continuously optimize campaign structure
Actively leverage AI tools
Partner with web/product teams
Partner with the creative team
Support Grove’s emerging digital channel roadmap
Own weekly and monthly performance reporting
Support incrementality testing
How You'll Work.
Team & Collaboration
Work closely with the content/creative team; Work with the Director of Growth; Partner with web/product teams; Partner with the creative team
Applying for this Paid Media Manager role?
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