PaidMediaManager

Grove Collaborative is a sustainability-focused consumer products company creating household and personal care essentials that are effective, beautifully designed, and healthier for people and the planet. We are a certified B Corp, plastic-neutral, and on a mission to transform the CPG industry for good. THE ROLE Grove is looking for a performance-focused Paid Media Manager to own our paid digital channels and drive new customer acquisition at scale. Paid media is one of our most critical growth levers, and this role will be responsible for executing against performance goals and improving efficiency across channels. This role will inherit a strong foundation in Meta, our primary channel and largest investment, and will be expected to scale performance while supporting the development of a cross-channel acquisition approach that grows Grove’s digital footprint and drives first-time customers. This is a hands-on campaign management role for someone who brings strong channel expertise, operates independently, and can translate performance signals into clear actions. This role will work closely with the content/creative team to ensure each platform has the right assets and messaging mix, and with the Director of Growth on budget allocation and channel priorities. This is a critical role on the Growth team in fueling acquisition and improving performance over time. RESPONSIBILITIES Own day-to-day campaign management across Meta (primary), TikTok, Google, and emerging digital channels. Continuously optimize campaign structure, bidding strategy, audience segmentation, and budget allocation to improve efficiency and acquisition volume Actively leverage AI tools to automate repeatable campaign management tasks such as bid adjustments, budget pacing alerts, anomaly detection, and performance summaries Own the Google, Meta, and TikTok accounts end-to-end, including campaign setup, audience strategy, funnel structure, and automated rules, ensuring execution aligns with defined