DevSavant

IM

PaidMedia&ContentStrategist

LATAM FULL TIME Remote Friendly
Market Sentiment
HIGH DEMAND

Neural analysis suggests this role is
optimal for Mid candidates.

The Brief

“Paid Media & Content Strategist at DevSavant. Skills: Paid media, Content strategy, Campaign management, Copywriting. Plan, build, launch, paid digital campaigns. Own campaign execution end-to-end”

What You'll Achieve.

Growth in campaign ROI; return on ad spend (ROAS); Improvements in cost per acquisition (CPA); Increased click-through rates (CTR); engagement quality; Conversion performance; Measurable impact from creative, messaging, and audience testing; Ability to turn campaign insights into scalable marketing improvements

Industry & Context.

IM
Problems you'll solve

Provide proactive recommendations; strategic insights

What They're Looking For.

Must Have

2-5+ years of hands-on experience managing paid digital advertising campaigns, working knowledge of Google Ads, Meta Ads Manager, and LinkedIn Campaign Manager, Proven ability to analyze and optimize campaign performance using metrics such as CTR, CPC, CPA, ROAS, and conversion rates, Demonstrated copywriting experience with examples of high-performing, conversion-focused content, Experience with Google Analytics and marketing reporting/dashboard tools, organizational skills with the ability to manage multiple priorities in a fast-paced environment, Excellent communication skills and attention to detail

Nice to Have

Experience with A testing, conversion rate optimization (CRO), and landing page optimization, Familiarity with SEO principles and content marketing strategy, Experience working in multi-channel or integrated marketing environments, Exposure to B2B marketing, lead generation, or demand generation strategies

What You'll Do.

paid digital campaigns

Own campaign execution end-to-end

Manage multiple campaigns simultaneously

Monitor campaign performance daily

Continuously optimize campaigns

conversion-focused copy

Develop messaging tailored to audience segments

Build and deliver performance reports

Translate campaign data into insights

How You'll Work.

Team & Collaboration

Collaborate cross-functionally with marketing and sales teams; Contribute to broader campaign planning

Communication Scope

Excellent communication skills

Full Job Description

ABOUT DEVSAVANT DevSavant is an operating partner for startups and growth-stage companies, helping them turn ambition into execution. We support founders and leadership teams with product engineering and global staffing, from early prototypes and MVPs to scaling high-performing teams. Our vetted talent across LATAM and Asia embeds directly into client teams, operating as true extensions rather than external vendors. With over 8 years working in venture-backed ecosystems, DevSavant is trusted to accelerate delivery, scale teams efficiently, and support companies as they reach their next milestone. ABOUT THE ROLE We are seeking a Paid Media & Content Strategist to join our marketing team. This role is ideal for someone who can manage campaigns across multiple platforms while developing high-converting content for ads, landing pages, emails, and nurture campaigns.   This role focused on planning, building, launching, and managing paid digital campaigns while maintaining strong attention to detail and execution quality. The ideal candidate combines a deep understanding of paid media channels with excellent copywriting skills to target specific audience segments and achieve defined KPIs.   KEY RESPONSIBILITIES PAID MEDIA STRATEGY & CAMPAIGN MANAGEMENT - Plan, build, launch, and manage paid digital campaigns across Google Ads, Meta (Facebook/Instagram), LinkedIn, ZoomInfo, and other programmatic platforms.   - Own campaign execution end-to-end, including audience targeting, bidding strategy, budget allocation, scheduling, and optimization.   - Ensure campaigns align with defined objectives, KPIs, timelines, and broader go-to-market initiatives.   - Manage multiple campaigns simultaneously while maintaining strong attention to detail and execution quality.   PERFORMANCE MONITORING & OPTIMIZATION - Monitor campaign performance daily and weekly across ad platforms and analytics dashboards.   - Analyze key metrics including CTR, CPC, CPA, ROAS, conversion rates, and engagemen

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