Lago
Marketing and Advertising
PaidMediaBuyer
Neural analysis suggests this role is
optimal for Mid candidates.
“Paid Media Buyer at Lago. Skills: Facebook Ads, Google Ads, Campaign optimization, Data analysis. Plan, execute, and optimize paid campaigns. Develop data-backed ad strategies”
What You'll Achieve.
Scale ad performance; Drive measurable ROI; Maximum results
Industry & Context.
Analytical mindset; Data interpretation
What They're Looking For.
Must Have
3+ years of proven experience in Facebook and Google Ads campaign management, understanding of omnichannel marketing and cross-platform ad strategies, Proficiency with GA4, Google Tag Manager (GTM), Data Analytics, and other performance tracking tools, Experience creating and editing ad creatives (video, graphics, copywriting), Analytical mindset with attention to detail and data interpretation, Excellent communication and collaboration skills
Nice to Have
TikTok, LinkedIn and other platforms are a big plus, Agency experience is a plus
What You'll Do.
and optimize paid campaigns
Develop data-backed ad strategies
Monitor campaign performance
Make real-time adjustments
Collaborate with creative team
Produce eye-catching visuals
and report on campaign metrics
Stay updated with trends
Coordinate campaign management
How You'll Work.
Team & Collaboration
Work closely with marketing and creative teams; Collaborate with the creative team; Coordinate all campaign management with Account Managers
Communication Scope
Excellent communication skills
Full Job Description
**Ads Buyer** Location: Remote (PH / LATAM / EE) Schedule: 9:00 AM - 6:00 PM Mountain Standard Time USD Salary: $1,600 - $2,400 ($10 - $15 per hour) We’re looking for an experienced Facebook & Google Ads Buyer who can manage and optimize performance marketing campaigns across multiple channels. The ideal candidate is a data-driven strategist with a strong creative eye, someone who can balance analytical precision with compelling ad storytelling. You’ll work closely with our marketing and creative teams to scale ad performance, test new audiences, and develop high-performing creatives that drive measurable ROI. ### Key Responsibilities * Plan, execute, and optimize paid campaigns across Facebook, Instagram, Google, YouTube, TikTok and other digital platforms. * Develop data-backed ad strategies aligned with marketing goals and target KPIs. * Manage ad budgets, monitor campaign performance, and make real-time adjustments for maximum results. * Collaborate with the creative team to produce eye-catching visuals and engaging video ads using tools like Canva or Adobe Suite in collaboration with other creative teams on staff. * Conduct A/B testing on ad creatives, targeting, and copy variations. * Track, analyze, and report on campaign metrics using GA4, Google Ads, and Meta Ads Manager. * Stay updated with the latest trends, tools, and best practices in paid media and digital marketing. * Coordinate all campaign management with Account Managers (who are also 3+ year ad buyers). **Requirements** * 3+ years of proven experience in Facebook and Google Ads campaign management (Meta, YouTube, Search, Display, Performance Max, etc.), TikTok, LinkedIn and other platforms are a big plus. * Strong understanding of omnichannel marketing and cross-platform ad strategies. * Proficiency with GA4, Google Tag Manager (GTM), Data Analytics, and other performance tracking tools. * Experience creating and editing ad creatives (video, graphics, copywriting). * Analytical mindset with strong
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