Kueski
FinTech
PaidAnalyticsManager
Neural analysis suggests this role is
optimal for Senior candidates.
“Paid Analytics Manager at Kueski. Skills: Attribution modeling, Marketing analytics, Growth analytics, Data analysis. Design attribution models. Implement attribution models”
What You'll Achieve.
Optimize investment decisions; Accelerate sustainable growth; Improve signal quality; Reduce data loss; Ensure data accuracy; Ensure data integrity; Improve event schemas; Improve tracking coverage; Improve data pipeline reliability; Push initiatives forward; Improve campaign optimization; Improve measurement accuracy; Allocate spend for maximum ROI
Industry & Context.
Troubleshoot data discrepancies; Identify anomalies; Root cause analysis
What They're Looking For.
Must Have
5+ years experience in marketing analytics, 5+ years experience in growth analytics, 5+ years experience in related field, Track record of operating autonomously, Deep technical expertise in tracking implementation, Command of attribution modeling, Developed analytical sensibility for second-order effects, Proficiency in SQL, Experience with web analytics platforms, Experience with behavioral analytics tools, Solid understanding of digital marketing channels, Experience with A/B testing, Experience with statistical analysis, Clear, concise communicator, Detail-oriented and proactive, High standard for data accuracy, Bias toward action
Nice to Have
Experience with Databricks, Experience with Data Studio, Experience with Tableau, Experience with machine learning applied to marketing, Experience with MMM, Experience with propensity models, Mentorship of junior analysts
What You'll Do.
Design attribution models
Implement attribution models
Refine attribution models
Develop framework for second-order effects
Define incrementality measurement approaches
Own attribution methodology decisions
Communicate trade-offs
Lead tracking infrastructure implementation
Lead tracking infrastructure maintenance
Design server-to-server integrations
Implement server-to-server integrations
Audit data discrepancies
Troubleshoot data discrepancies
Manage marketing analytics stack
Evolve marketing analytics stack
Partner with Data Engineering
Pull data independently
Structure data independently
Analyze data independently
Bring forward recommendations
Correlate marketing activities with business outcomes
Provide strategic inputs
Collaborate with Performance marketing teams
Collaborate with Lifecycle marketing teams
Translate attribution insights
Conduct A/B experiments
Conduct multivariate experiments
Validate attribution assumptions
Improve measurement accuracy
Help forecast marketing budgets
Provide framework for spend allocation
Act as internal expert
Educate teams on best practices
Build shared understanding
How You'll Work.
Team & Collaboration
Marketing teams; Sales teams; Analytics teams; Data Engineering; Product teams; Performance marketing; Lifecycle marketing; Finance teams
Communication Scope
Translate complex findings; Strategic recommendations; Non-technical stakeholders; Senior leadership
Full Job Description
ABOUT KUESKI At Kueski, we're dedicated to improving the financial lives of people in Mexico. Since 2012, we've been the leading buy now, pay later (BNPL) and online consumer credit platform in Latin America, known for our innovative financial services. Our flagship product, Kueski Pay, provides seamless payment solutions for both online and in-store transactions, establishing itself as the preferred option for nearly 30% of Mexico's top e-commerce merchants. Notably, we were the first to introduce BNPL on Amazon Mexico. We're a tech company with a culture geared toward innovation, collaboration, and impact, fostering a strong, diverse, and inclusive workplace. Our commitment to excellence and ethical business practices has earned us multiple industry recognitions. In 2024, we were named one of the World’s Top FinTech Companies by CNBC and recognized as one of the most ethical companies in Mexico by AMITAI. Additionally, we were certified as a Best Place to Work for LGBTQ+ Equality by HRC Equidad MX 2025 and ranked among the Best Companies for Female Talent by EFY. POSITION Kueski is seeking a senior Growth Marketing Analytics leader to own marketing measurement end-to-end from attribution infrastructure and implementation to advanced analysis and strategic recommendations. This role requires a highly autonomous professional who can build scalable analytics frameworks, uncover second-order business impacts beyond standard attribution models, and translate complex data into actionable growth decisions. This role is ideal for an analytical expert who thrives in high-ownership environments, enjoys connecting marketing activities to business outcomes, and can partner cross-functionally with marketing, sales, and analytics teams to optimize investment decisions and accelerate sustainable growth. KEY RESPONSABILITIES ATTRIBUTION STRATEGY & MEASUREMENT - Design, implement, and continuously refine marketing attribution models across all channels, ensuring they reflect the t
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