Pavago
Staffing and Recruiting
PaidAdsSpecialist
Neural analysis suggests this role is
optimal for Mid+ candidates.
“Paid Ads Specialist at Pavago. Skills: Paid advertising, Performance marketing, Campaign optimization, Data analysis. Develop paid media strategies. Execute paid media strategies”
What You'll Achieve.
Improve ROAS; Improve campaign profitability; Lower CPA; Improve conversion efficiency; Grow qualified leads; Grow conversions; Scale campaigns profitably; Maintain profitability; Accurate reporting; Actionable reporting; Data-driven reporting; Manage budgets effectively; Performance visibility; Proactive optimization; Continuous optimization; Improve campaign efficiency; Improve ROI
Industry & Context.
Data-driven decision making; Proactive optimization identification
Work during U.S. business hours
What They're Looking For.
Must Have
Google Ads campaigns management, Meta Ads campaigns management, Performance marketing campaigns management, PPC experience, Paid social experience, Lead generation focus, Conversion optimization focus, ROI improvement focus, Google Analytics experience, Google Tag Manager experience, Campaign reporting tools experience, Analytical skills, Reporting skills, Written English communication, Verbal English communication, Organizational ability, Project management ability, Work during U.S. business hours
Nice to Have
LinkedIn Ads experience, YouTube Ads experience, TikTok Ads experience, Remarketing campaigns experience, Automation scripts familiarity, Dynamic campaign features familiarity, Landing page optimization familiarity, Funnel strategy familiarity, Multiple accounts management, Varied advertising budgets management, Multi-touch attribution systems management
What You'll Do.
Develop paid media strategies
Execute paid media strategies
Manage Google Ads campaigns
Manage Meta Ads campaigns
Manage LinkedIn Ads campaigns
Manage acquisition channels
Conduct audience research
Conduct keyword analysis
Conduct competitor research
Develop targeting strategy
Forecast performance expectations
Forecast scaling opportunities
Identify growth opportunities
Launch paid campaigns
Optimize paid campaigns
Create landing page variations
Test landing page variations
Monitor conversion rates
Optimize conversion rates
Utilize Performance Max
Utilize Dynamic Search Ads
Utilize automated bidding strategies
Track campaign performance
Analyze campaign performance
Use Google Tag Manager
Use platform reporting dashboards
Prepare weekly reports
Prepare monthly performance summaries
Prepare optimization recommendations
Identify growth opportunities
Improve attribution visibility
Improve reporting accuracy
Collaborate to improve landing pages
Collaborate to improve ad messaging
Collaborate to improve conversion flows
Support funnel optimization initiatives
Improve conversion efficiency
Recommend targeting improvements
Recommend user journey improvements
Ensure paid campaigns align with brand messaging
Ensure paid campaigns align with growth goals
Ensure paid campaigns align with revenue objectives
Stay updated on platform changes
Stay updated on algorithm updates
Stay updated on new advertising features
How You'll Work.
Team & Collaboration
Marketing teams; Content teams; Design teams; Analytics teams
Communication Scope
Written communication; Verbal communication
Full Job Description
### **Paid Ads Specialist (Google Ads, Meta & LinkedIn | Performance Marketing) – Remote | U.S. Hours** **Position Type:** Full-Time, Remote **Working Hours:** U.S. Business Hours ### **About the Role** At Pavago, one of our clients is hiring a Paid Ads Specialist to lead, execute, and optimize high-performing digital advertising campaigns across: * Google Ads * Meta Ads (Facebook & Instagram) * LinkedIn Ads * Additional paid acquisition channels This is a hands-on, performance-focused role where you’ll own campaigns end-to-end — from targeting and strategy to optimization, reporting, and scaling. Your focus will be on: * Lead generation * Conversion optimization * ROAS improvement * Paid acquisition growth * Campaign performance This is not a passive coordination role. You’ll actively manage and optimize campaigns with clear accountability for performance metrics and business outcomes. If you’re analytical, data-driven, and experienced in scaling PPC and paid social campaigns, this role is a strong fit. ### **What You’ll Own** ### **Paid Advertising Strategy & Planning** * Develop and execute paid media strategies aligned with business goals * Manage campaigns across: * Google Ads * Meta Ads * LinkedIn Ads * Additional acquisition channels * Conduct: * Audience research * Keyword analysis * Competitor research * Targeting strategy development * Forecast budgets, performance expectations, and scaling opportunities * Identify growth opportunities across paid channels ### **Campaign Management & Optimization** * Build, launch, and optimize paid campaigns across search, social, display, and remarketing * Create and test: * Ad creatives * Ad copy * CTAs * Landing page variations * Monitor and optimize: * CTR * CPC * CPA * Conversion rates * ROAS * Run structured A/B testing for: * Creatives * Audiences * Landing pages * Messaging * Utilize automation features such as: * Performance Max * Dynamic Search Ads * Automated bidding strategies ### **Analytics, Tracking & Repor
Applying for this Paid Ads Specialist role?
Most applicants get filtered before a human reads their resume. See if yours makes the cut.
ANONYMOUS · UNFILTERED
What do employees actually say about Pavago?
Real rants from real employees. Read before you apply.