Pavago
Staffing and Recruiting
PaidAdsSpecialist
Neural analysis suggests this role is
optimal for Mid+ candidates.
“Paid Ads Specialist at Pavago. Skills: Paid advertising, Performance marketing, Campaign optimization, Data analysis. Develop paid advertising strategies. Execute paid advertising strategies”
What You'll Achieve.
Improved ROAS; Improved CPA; Improved campaign efficiency; Consistent growth in leads; Consistent growth in conversions; Effective use of ad budgets; Reporting; Actionable insights; Continuous optimization; Performance improvements; ROI growth; Lead generation; Scalable growth
Industry & Context.
Data-driven decisions; Actionable insights; Recommendations
What They're Looking For.
Must Have
Proven paid ad campaigns experience, Google Ads and Meta required, PPC metrics understanding, Attribution models understanding, Conversion tracking understanding, Google Analytics hands-on, Google Tag Manager hands-on, Analytical skills, Data-driven decisions, Excellent communication skills, Organization skills, Project management skills, Remote during U.S. business hours
Nice to Have
YouTube Ads experience, TikTok Ads experience, Automation tools familiarity, Scripts familiarity, Dynamic campaigns familiarity, Landing page optimization experience, Funnel strategy experience, Manage ad budgets experience, Remarketing knowledge, Multi-touch attribution knowledge
What You'll Do.
Develop paid advertising strategies
Execute paid advertising strategies
Optimize paid advertising strategies
Conduct audience research
Conduct keyword analysis
Develop targeting strategy
Forecast expected performance
Optimize ad creatives
Optimize landing pages
Monitor campaigns daily
Use Dynamic Search Ads
Improve conversion rates
Improve campaign efficiency
Work with content teams
Work with design teams
Work with analytics teams
Align paid media efforts
Stay updated on platform features
Coordinate with platform representatives
Track campaign performance
Analyze campaign performance
Prepare performance reports
Provide actionable insights
Provide recommendations
Refine budget allocation
How You'll Work.
Team & Collaboration
Content teams; Design teams; Analytics teams; Marketing leadership
Communication Scope
Performance reports; Actionable insights
Full Job Description
### **Paid Ads Specialist (Google Ads, Meta, LinkedIn – Performance Marketing, Remote, U.S. Hours)** ### **About the Role** We’re hiring a **Paid Ads Specialist** to plan, execute, and optimize **high-performing digital advertising campaigns** across Google, Meta (Facebook/Instagram), LinkedIn, and other platforms. This is a hands-on role where you’ll manage the full funnel — from **campaign strategy and targeting to optimization and reporting** — with a clear focus on **ROI, lead generation, and scalable growth**. If you’re analytical, data-driven, and experienced in improving **CPA, ROAS, and conversion rates** , this role is for you. ### **Responsibilities** ### **Strategy & Planning** * Develop and execute **paid advertising strategies** aligned with business goals * Manage and scale campaigns across **Google Ads, Meta, LinkedIn, and other channels** * Conduct **audience research, keyword analysis, and targeting strategy** * Forecast budgets and expected performance with marketing leadership ### **Campaign Management & Optimization** * Create, test, and optimize **ad creatives, copy, and landing pages** * Monitor campaigns daily and optimize for **CTR, CPC, CPA, and ROAS** * Run structured **A/B tests** to improve performance * Use automation features such as **Performance Max and Dynamic Search Ads** * Continuously improve **conversion rates and campaign efficiency** ### **Collaboration & Coordination** * Work with **content, design, and analytics teams** to ensure campaign alignment * Align paid media efforts with **overall marketing and brand strategy** * Stay updated on platform features and coordinate with platform representatives ### **Analytics & Reporting** * Track and analyze **campaign performance across platforms** * Prepare **weekly and monthly performance reports** * Identify trends and provide **actionable insights and recommendations** * Refine targeting, creative, and budget allocation based on data ### **Requirements** * Proven experience managi
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