Pavago
Staffing and Recruiting
PaidAdsSpecialist
Neural analysis suggests this role is
optimal for Mid+ candidates.
“Paid Ads Specialist at Pavago. Skills: Paid advertising campaigns, Campaign optimization, Data analysis, Reporting. Develop paid advertising strategies. Manage and scale campaigns”
What You'll Achieve.
Measurable business growth and ROI; Return on Ad Spend (ROAS); Cost Per Lead (CPL) / Cost Per Acquisition (CPA); Click-Through Rate (CTR) and Conversion Rate; Ad Spend Efficiency and Budget Utilization; Lead and Revenue Growth from Paid Channels; Continuous campaign performance improvements
Industry & Context.
Analytical decision-making; Ability to analyze performance data and make optimization decisions
What They're Looking For.
Must Have
Proven experience managing paid advertising campaigns across Google Ads and Meta Ads platforms, understanding of PPC strategy, attribution models, and conversion tracking, Hands-on experience with Google Analytics, Google Tag Manager, and reporting dashboards, Ability to analyze performance data and make optimization decisions based on metrics, Excellent communication, organization, and project management skills, Experience managing campaign budgets and optimizing ad spend efficiency
Nice to Have
Experience with LinkedIn Ads, TikTok Ads, YouTube Ads, or additional paid acquisition channels, Familiarity with automation tools, scripts, dynamic targeting, and smart bidding strategies, Understanding of landing page optimization and funnel conversion strategy, Experience managing multi-channel paid acquisition campaigns at scale, Knowledge of remarketing, audience segmentation, and multi-touch attribution models
What You'll Do.
Develop paid advertising strategies
Manage and scale campaigns
Research audience segments
Align paid media initiatives
Monitor and improve key metrics
Implement A/B testing
Utilize automation tools
Set up and manage conversion tracking
Analyze campaign performance data
Build performance reports
Monitor attribution models
Refine audience targeting
Collaborate with content teams
Work with landing page teams
Maintain communication with platform representatives
Contribute ideas for scaling paid acquisition
How You'll Work.
Team & Collaboration
Collaborate with content, design, analytics, and marketing teams; Work with landing page and web teams; Maintain communication with platform representatives
Communication Scope
Excellent communication
Process & Methodology
Project management
Full Job Description
### **Job Title: Paid Ads Specialist** **Position Type:** Full-Time, Remote **Working Hours:** U.S. Business Hours ### **About the Role** We are seeking a highly skilled Paid Ads Specialist to lead, execute, and optimize performance-driven digital advertising campaigns across Google, Meta, LinkedIn, YouTube, and other paid acquisition channels. This role combines strategic planning with hands-on campaign management and optimization. You will be responsible for the full paid media lifecycle — from audience targeting and campaign setup to creative testing, conversion tracking, optimization, and reporting — ensuring every advertising dollar contributes to measurable business growth and ROI. The ideal candidate is analytical, data-driven, highly organized, and passionate about scaling campaigns through continuous testing and optimization. ### **Responsibilities** ### **Paid Media Strategy & Planning** • Develop and execute comprehensive paid advertising strategies aligned with business growth goals • Manage and scale campaigns across Google Ads, Meta Ads, LinkedIn Ads, YouTube, and other relevant platforms • Research audience segments, keywords, competitors, and targeting opportunities • Forecast budgets, performance expectations, and acquisition goals alongside marketing leadership • Align paid media initiatives with broader marketing, sales, and brand strategies ### **Campaign Execution & Optimization** • Build, launch, and manage campaigns across search, display, retargeting, video, lead generation, and conversion-focused objectives • Create, test, and optimize ad copy, creatives, CTAs, and landing page strategies • Continuously optimize bids, targeting, placements, budgets, and campaign structures to improve performance • Monitor and improve key metrics including CTR, CPC, CPA, CPL, conversion rates, and ROAS • Implement A/B testing and conversion rate optimization strategies to maximize campaign efficiency • Utilize automation tools and advanced campaign features s
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