Pavago
Staffing and Recruiting
PaidAdsSpecialist
Neural analysis suggests this role is
optimal for Mid+ candidates.
“Paid Ads Specialist at Pavago. Skills: Paid Ads Specialist, Google Ads, Meta Ads, LinkedIn Ads, Performance Marketing, PPC campaigns, lead generation, growth, ROI, campaign management, optimization, reporting. Develop and execute paid advertising strategies aligned with business goals. Manage and scale campaigns across Google Ads, Meta (Facebook/Instagram), LinkedIn, and other channels”
What You'll Achieve.
high-performing digital advertising campaigns; ROI; lead generation; growth; Improved ROAS, CPA, and campaign efficiency; Consistent growth in leads and conversions; Effective use of ad budgets; reporting and actionable insights; Continuous optimization and performance improvements
Industry & Context.
analytical skills with the ability to make data-driven decisions
Comfortable working remote during U. S. business hours
What They're Looking For.
Must Have
Proven experience managing paid ad campaigns (Google Ads and Meta required), understanding of PPC metrics, attribution models, and conversion tracking, Hands-on experience with: Google Analytics, Hands-on experience with: Google Tag Manager, analytical skills with the ability to make data-driven decisions, Excellent communication, organization, and project management skills, Comfortable working remote during U. S. business hours
Nice to Have
Experience with additional platforms (YouTube, LinkedIn Ads, TikTok Ads), Familiarity with automation tools, scripts, and dynamic campaign features, Experience with landing page optimization and funnel strategy, Experience managing varied ad budgets efficiently, Knowledge of remarketing and multi-touch attribution
What You'll Do.
Develop and execute paid advertising strategies aligned with business goals
Manage and scale campaigns across Google Ads
Meta (Facebook/Instagram)
Conduct audience research
and targeting strategy
Forecast budgets and expected performance with marketing leadership
and optimize ad creatives
Monitor campaigns daily and optimize for CTR
Run structured A tests to improve performance
Use automation features such as Performance Max and Dynamic Search Ads
Continuously improve conversion rates and campaign efficiency
Track and analyze campaign performance across platforms
Prepare weekly and monthly performance reports
Identify trends and provide actionable insights and recommendations
and budget allocation based on data
How You'll Work.
Team & Collaboration
Work with content, design, and analytics teams to align campaigns; Ensure paid media supports overall marketing and brand strategy; Stay updated on platform features and coordinate with platform reps
Communication Scope
Excellent communication
Process & Methodology
Excellent communication, organization, and project management skills
Full Job Description
### **Paid Ads Specialist (Google Ads, Meta, LinkedIn – Performance Marketing, Remote, U.S. Hours)** ### **About the Role** We’re hiring a **Paid Ads Specialist** to lead, execute, and optimize **high-performing digital advertising campaigns** across Google, Meta, LinkedIn, and other platforms. This is a hands-on, performance-driven role where you’ll manage the full funnel — from **strategy and targeting to optimization and reporting** — with a clear focus on **ROI, lead generation, and growth**. If you’re analytical, data-driven, and experienced in scaling **PPC campaigns** , this role is for you. ### **Responsibilities** ### **Strategy & Planning** * Develop and execute **paid advertising strategies** aligned with business goals * Manage and scale campaigns across **Google Ads, Meta (Facebook/Instagram), LinkedIn, and other channels** * Conduct **audience research, keyword analysis, and targeting strategy** * Forecast budgets and expected performance with marketing leadership ### **Campaign Management & Optimization** * Create, test, and optimize **ad creatives, copy, and landing pages** * Monitor campaigns daily and optimize for **CTR, CPC, CPA, and ROAS** * Run structured **A/B tests** to improve performance * Use automation features such as **Performance Max and Dynamic Search Ads** * Continuously improve **conversion rates and campaign efficiency** ### **Collaboration & Coordination** * Work with **content, design, and analytics teams** to align campaigns * Ensure paid media supports **overall marketing and brand strategy** * Stay updated on platform features and coordinate with platform reps ### **Analytics & Reporting** * Track and analyze campaign performance across platforms * Prepare **weekly and monthly performance reports** * Identify trends and provide **actionable insights and recommendations** * Refine targeting, creative, and budget allocation based on data ### **Requirements** * Proven experience managing **paid ad campaigns (Google Ads and Meta re
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