Pavago
Staffing and Recruiting
PaidAdsSpecialist
“Paid Ads Specialist at Pavago. Skills: Paid Ads, Google Ads, Meta Ads, LinkedIn Ads. Develop and execute paid advertising strategies. Manage and scale campaigns across channels”
What You'll Achieve.
high-performing digital advertising campaigns; ROI; lead generation; scalable growth; improve CPA, ROAS, and conversion rates; Improved ROAS, CPA, and campaign efficiency; Consistent growth in leads and conversions; Effective use of ad budgets; reporting and actionable insights; Continuous optimization and performance improvements; drive measurable growth through paid marketing
Industry & Context.
analytical skills; data-driven decisions
remote during U. S. business hours
What They're Looking For.
Must Have
Proven experience managing paid ad campaigns (Google Ads and Meta required), understanding of PPC metrics, attribution models, and conversion tracking, Hands-on experience with Google Analytics, Hands-on experience with Google Tag Manager, analytical skills with the ability to make data-driven decisions, Excellent communication, organization, and project management skills, Comfortable working remote during U. S. business hours
Nice to Have
Experience with additional platforms (YouTube, LinkedIn Ads, TikTok Ads), Familiarity with automation tools, scripts, and dynamic campaigns, Experience with landing page optimization and funnel strategy, Experience managing ad budgets of varying sizes, Knowledge of remarketing and multi-touch attribution
What You'll Do.
Develop and execute paid advertising strategies
Manage and scale campaigns across channels
Conduct audience research
Forecast budgets and expected performance
and optimize ad creatives
Monitor campaigns daily and optimize for metrics
Run structured A/B tests to improve performance
Use automation features such as Performance Max
Continuously improve conversion rates and campaign efficiency
Track and analyze campaign performance across platforms
Prepare weekly and monthly performance reports
Identify trends and provide actionable insights
and budget allocation
How You'll Work.
Team & Collaboration
Work with content, design, and analytics teams; Align paid media efforts with overall marketing and brand strategy; Coordinate with platform representatives
Communication Scope
Excellent communication
Process & Methodology
project management skills
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