PaidAdsDesigner

**About Us:** IMPACT provides digital marketing services to help small to mid-sized businesses implement Endless Customers (formerly They Ask, You Answer), inspired by the popular book by Marcus Sheridan. We empower clients to build in-house marketing operations that drive growth — eliminating reliance on outside agencies and positioning their companies as the most trusted brands in their markets. Swell is IMPACT's paid media agency, partnering with clients to plan, build, and manage advertising programs across Google, Meta, LinkedIn, and other digital platforms — turning paid spend into a measurable pipeline. ** About the Role: ** You are the creative anchor for Swell's paid media clients. You own ad creative from concept through final asset: design strategy, first drafts, revision cycles, and the production pipeline that gets variants out the door. This role requires using an AI-assisted production stack. You’ll spend your hours on the work that requires judgment — concepting, client-facing creative strategy, and revision decisions — not hand-resizing 40 banner variants. You'll work directly with our Head of Paid Media and alongside contract design and video talent whose output you quality-check before it reaches a client. **What you'll own:** * Creative strategy per client. You run the design strategy process for each account — competitor and market research, testing plans, and campaign concepts tied to performance data. * Static ad design. First drafts and full campaign suites for Meta, Google, and LinkedIn. Data-driven creative that's built to convert, not win awards. * Revision cycles. Internal and client feedback rounds, managed to a standard: tight turnarounds, limited rounds, clear rationale when you push back. * The AI production pipeline. You operate and improve our versioning/resizing workflow. When a new tool cuts production time without cutting quality, you test it and systematize it. * Video creative direction. Scripting, storyboards, and creative bri