PaidAcquisitionAssociate

## Description About BlaBlaCar BlaBlaCar is the world’s leading community-based travel app enabling 27 million members a year to carpool or travel by bus in 21 countries. Our team of 800 employees counts over 50 nationalities and is spread across our 5 global offices, 30% working fully remotely. Your mission We are looking for a Paid Acquisition Associate to support the growth of BlaBlaCar across Spain and Ukraine. You will be responsible for managing and optimizing paid media campaigns across multiple channels (Search, Social, Display, etc.), with the objective of driving both performance (user acquisition) and contributing to brand visibility. You will work across all paid channels (Google, Meta, TikTok, Snap, etc.), covering both performance and branding initiatives, while progressively increasing your ownership and autonomy on campaign management. This role combines operational execution and initial strategic exposure, as you will contribute to campaign performance, testing and channel development, while working closely with senior team members on strategy and prioritization.   Your Responsibilities Campaign Management & Optimization Set up, manage and optimize paid acquisition campaigns across multiple platforms (Google Ads, Meta, TikTok, Snap, etc.) Manage and optimize paid acquisition budgets across channels, ensuring efficient allocation and respect of targets (CPA, ROI, volume) Monitor budget pacing and performance to ensure targets are met on a daily, weekly and monthly basis Run A/B tests on creatives, audiences, bidding strategies and landing pages Performance Analysis & Reporting Track campaign performance and analyze key metrics Analyze performance and budget efficiency to identify optimization opportunities Contribute to regular reporting and performance reviews Market Ownership (Spain & Ukraine) Planning and  execution of paid acquisition strategy for ES & UA across BlaBlaCar and BlaBlaCar Bus Adapt campaigns to local market specifics (user behavior,