Pavago
Staffing and Recruiting
OutboundLeadGenerationSpecialist-(ColdEmailFocus)
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“Outbound Lead Generation Specialist - (Cold Email Focus) at Pavago. Skills: Cold email outreach, Outbound lead generation, Campaign execution, Deliverability management, Campaign optimization. Generate qualified pipeline through strategic outbound email campaigns. Manage the full outbound email workflow — from prospect research and list building to campaign launch, deliverability management, optimization, and lead qualification”
What You'll Achieve.
Generate qualified pipeline through strategic outbound email campaigns; Help sales teams generate consistent outbound opportunities through data-driven outreach and personalized messaging; Improve reply rates and conversions; Ensure campaigns are optimized, deliverability stays healthy, and qualified opportunities consistently flow into the sales pipeline; Open rates consistently meeting or exceeding benchmarks; Positive reply rates and qualified conversations generated; Bounce rates maintained below acceptable thresholds; Consistent outbound campaign execution and optimization; CRM accuracy and lead tracking completeness; Growth in qualified outbound pipeline opportunities
Industry & Context.
Troubleshoot deliverability issues proactively before performance drops; Comfortable testing, iterating, and optimizing continuously
Working Hours: U. S. Client Business Hours, Location: Remote (LATAM, South Africa, Philippines, Pakistan Preferred)
What They're Looking For.
Must Have
1–2 years of experience in cold email outreach, outbound lead generation, SDR, or outbound marketing roles, Hands-on experience with tools such as Apollo, Instantly, Lemlist, Smartlead, or Woodpecker, Experience writing outbound email copy and managing campaigns, Excel or Google Sheets skills for prospect and campaign management, Excellent written English communication skills
Nice to Have
Experience managing deliverability and inbox health at scale, Familiarity with DNS setup, SPF, DKIM, and DMARC basics, Experience generating outbound pipeline for B2B SaaS, agencies, or service businesses, Experience working closely with SDR or Account Executive teams, Familiarity with outbound automation and CRM workflows
What You'll Do.
Generate qualified pipeline through strategic outbound email campaigns
Manage the full outbound email workflow — from prospect research and list building to campaign launch
deliverability management
and lead qualification
Build highly targeted prospect lists
Segment prospects by ICP
Validate and clean lead data
Maintain organized prospect databases and outreach tracking systems
Write compelling cold email copy
and CTAs tailored to target audiences
Build and launch multi-step outbound campaigns across 4–8 touchpoints
Personalize messaging using prospect
and industry insights
Monitor campaigns daily and optimize based on engagement and performance metrics
Manage domain warmup and inbox reputation
and deliverability metrics
Rotate inboxes and sending accounts to maintain campaign performance
Troubleshoot deliverability issues proactively before performance drops
and conversion metrics
Continuously optimize messaging and targeting strategies based on data
Maintain organized reporting dashboards and outreach documentation
Monitor campaign replies and categorize prospect responses accurately
Identify and route qualified leads to sales teams with proper context and notes
Maintain accurate CRM records inside HubSpot
Ensure all engagement data remains clean and organized
Ensure campaigns comply with CAN-SPAM
Maintain suppression lists and opt-out processes correctly
Follow outbound best practices to protect sender reputation and campaign performance
How You'll Work.
Team & Collaboration
Identify and route qualified leads to sales teams with proper context and notes; Experience working closely with SDR or Account Executive teams
Communication Scope
Excellent written English communication skills; Persuasive and concise copywriting skills
Full Job Description
### **Cold Email Outreach Specialist / Outbound Lead Generation Representative** **Position Type:** Full-Time, Remote **Working Hours:** U.S. Client Business Hours **Location:** Remote (LATAM, South Africa, Philippines, Pakistan Preferred) ### **About the Role** We’re hiring a highly proactive and performance-driven Cold Email Outreach Specialist to generate qualified pipeline through strategic outbound email campaigns. This role is responsible for the full outbound email workflow — from prospect research and list building to campaign launch, deliverability management, optimization, and lead qualification. You’ll play a key role in helping sales teams generate consistent outbound opportunities through data-driven outreach and personalized messaging. This is not a passive list-sending role. We’re looking for someone who understands cold email deeply, knows how to maintain inbox health and deliverability, and can continuously optimize campaigns to improve reply rates and conversions. The ideal candidate is analytical, organized, technically capable, and comfortable balancing creativity with measurable performance outcomes. ### **What You’ll Own** ### **Prospect Research & List Building** • Build highly targeted prospect lists using Apollo, ZoomInfo, LinkedIn Sales Navigator, Crunchbase, and similar tools • Segment prospects by ICP, industry, role, company size, and geography • Validate and clean lead data using tools like NeverBounce, ZeroBounce, or Clearout • Maintain organized prospect databases and outreach tracking systems ### **Cold Email Campaign Execution** • Write compelling cold email copy, subject lines, and CTAs tailored to target audiences • Build and launch multi-step outbound campaigns across 4–8 touchpoints • Personalize messaging using prospect, company, and industry insights • Monitor campaigns daily and optimize based on engagement and performance metrics ### **Deliverability & Inbox Health** • Manage domain warmup and inbox reputation using Instantl
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