OTC&WellnessExpertLead-MEA

Welcome to Haleon. We’re a purpose-driven, world-class consumer company putting everyday health in the hands of millions. In just three years since our launch, we’ve grown, evolved and are now entering an exciting new chapter – one filled with bold ambitions and enormous opportunity. Our trusted portfolio of brands – including Sensodyne®, Panadol®, Advil®, Voltaren®, Theraflu®, Otrivin®, and Centrum® – lead in resilient and growing categories. What sets us apart is our unique blend of deep human understanding and trusted science. Now it’s time to fully realise the full potential of our business and our people. We do this through our Win as One strategy. It puts our purpose – to deliver better everyday health with humanity – at the heart of everything we do. It unites us, inspires us, and challenges us to be better every day, driven by our agile, performance-focused culture. The Expert Marketing Lead will lead the strategy and execution of HCP-centric marketing to accelerate growth, strengthen recommendation and drive penetration across the company’s expert driven portfolio. Sitting within the OU Marketing team, this role partners closely with Sales, Medical, Regulatory, R&D and Insights to translate behavioural and market understanding into differentiated brand and portfolio plans. The role will be accountable for portfolio prioritisation, activation excellence and disciplined performance management to deliver sustainable commercial impact. **** **Role Responsibilities** * Own and evolve the MEA OU OTC & Wellness Expert portfolio strategy for MEA OU, translating business ambition into clear category/brand roles, investment choices, annual operating plans and 12–24 month growth initiatives aligned with regional and global priorities. * Lead deep market, shopper/patient and HCP insight generation (qual/quant, behavioural science, segmentation and journey mapping) to identify growth opportunities, define value propositions and sharpen targeting and messaging. * Develop