Hello Heart
AI
OperationsManager,LifecycleMarketing
Neural analysis suggests this role is
optimal for Mid candidates.
“Operations Manager, Lifecycle Marketing at Hello Heart. Skills: Iterable, Campaign execution, Marketing operations. Lead lifecycle campaign operations in Iterable. Build and manage audiences”
What You'll Achieve.
Scale and streamline lifecycle engine; Ensure campaigns are delivered accurately, efficiently, and compliantly; Deliver a seamless experience to members; Enable strategic leaders to focus on growth, retention, and launch excellence; Reduce manual work and increase execution speed; Support scalable execution and reliable measurement; Learn and iterate quickly
Industry & Context.
What They're Looking For.
Must Have
5+ years of marketing operations or campaign execution experience, Deep hands-on expertise with Iterable, Experience with operational execution for direct mail and/or phone outreach workflows, Demonstrated experience executing lifecycle programs across email, SMS, push notifications, and in-app messaging, Comfort with tools and data: audience segmentation logic, list generation, tracking/measurement setup, Proven ability to create and maintain operational workflows, QA processes, and documentation, Project management able to juggle multiple timelines and stakeholders at once
Nice to Have
Experience with operational execution for direct mail and/or phone outreach workflows (including vendor coordination), Familiarity with digital health, benefits, or SaaS
What You'll Do.
Lead lifecycle campaign operations in Iterable
Build and manage audiences
Execute campaigns from setup → QA → launch → monitoring
Manage and evolve QA processes
Implement process improvements and automation
Ensure proper setup and governance of marketing tools
Maintain lifecycle data infrastructure
Partner cross-functionally to align campaign execution
Operationalize structured experimentation
Execute lifecycle initiatives across lifecycle function
Support operational workflows for additional channels
How You'll Work.
Team & Collaboration
Work closely with Lifecycle Marketing, Creative, Analytics, Product, Engineering, Data, and Customer Success; Partner cross-functionally to align campaign execution
Process & Methodology
Juggling multiple timelines and stakeholders
Full Job Description
About Hello Heart: Hello Heart is on a mission to make heart attacks a thing of the past. We’re an AI company focused exclusively on heart health, building a platform that predicts and prevents cardiac events before they happen—identifying risk up to 10 days in advance versus 10 years in traditional clinical models. This is already working at scale. Hello Heart has been shown to reduce inpatient hospital days by 47% and deliver ~$1,800 in annual savings per member. Hello Heart is the cardiac prevention partner to over 80% of large U. S. health plans and serves hundreds of public and private employers. We’re defining how the #1 cause of death—heart disease—is managed in the AI era. Join us. About the Role We’re looking for a hands-on, detail-oriented Lifecycle Marketing, Operations Manager to help scale and streamline our lifecycle engine. You’ll be responsible for building and maintaining the systems, tools, and workflows that power our lifecycle programs. This role focuses on operational execution excellence and infrastructure. You’ll be the team’s Iterable ninja. Reporting to our Senior Manager, Lifecycle Marketing, you’ll work closely with Lifecycle Marketing, Creative, Analytics, Product, Engineering, Data, and Customer Success to ensure campaigns are delivered accurately, efficiently, and compliantly. This role executes against a shared lifecycle roadmap defined by our lifecycle strategists.From building journeys and audiences in Iterable to managing QA and execution processes, your work will ensure we deliver a seamless experience to members. If you thrive on structure, process, automation, and execution, and love being the operational backbone that helps lifecycle marketing run at scale, this role is for you. This role operates at the execution and infrastructure layer of Lifecycle Marketing, enabling strategic leaders to focus on growth, retention, and launch excellence. Responsibilities Lead lifecycle campaign operations in Iterable end-to-end: build and la
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