Talbots
retail
OnlineMarketingSpecialist
“Online Marketing Specialist at Talbots. Skills: managing paid social, affiliate, display channels, campaign set up, partner management, bid and budget optimizations, creative development and trafficking, performance analysis, data analysis. managing our paid social, affiliate and display channels. manage and optimize all the core levers of the display, paid social and affiliate channels including campaign set up, partner management, bid and budget optimizations, creative development and traffick”
What You'll Achieve.
meeting performance objectives and benchmarks
Industry & Context.
analyzing and interpreting data
What They're Looking For.
Must Have
1-2 years in a online marketing role, computer skills (proficiency in Excel is required), Experience working with, analyzing, and interpreting data either in an academic setting or a related job function, Creative skills and ability to write compelling search engine copy, High attention to detail and superior time management, Ability to manage multiple tasks and prioritize appropriately, Excellent communication skills, particularly written
Nice to Have
Prior retail experience a plus
What You'll Do.
managing our paid social
affiliate and display channels
manage and optimize all the core levers of the display
paid social and affiliate channels including campaign set up
bid and budget optimizations
creative development and trafficking
as well as performance analysis
aligning campaign efforts with other internal teams
ensuring campaigns are set up with proper promotional messaging
as well as meeting performance objectives and benchmarks
Oversee Display program
managing retargeting and prospecting partners
ensuring ads are traffic properly
campaign dates and budgets are correct and creative assets are updated and sent to right partners
Develop an understanding of our Affiliate program
work closely with affiliate partner to review performance
manage affiliate network
book placements and optimize program/commissions based on results
Assist with Paid Social program across various paid social partners
trafficking ads and analyzing results
as well as aligning with brand team on social initiatives
Helps build and manage digital audiences across partners for new and existing customers
Build and manage relationships with digital partners to keep with latest offerings
gain competitive and industry insights and ensure campaign success
Help with testing new channels
partners and audience segments for paid ad placement (e. g. Connected TV
How You'll Work.
Team & Collaboration
aligning campaign efforts with other internal teams; Works with internal Analytics, CRM, Marketing and Creative teams to align efforts, manage resources and provide online marketing insights
Communication Scope
Excellent communication skills, particularly written
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