REXEL
Retail
OnlineMarketeer
“Online Marketeer at REXEL. Skills: Content marketing, SEO, Online visibility, B2B content. Develop content and SEO approach. Create content calendar”
Industry & Context.
Analytical skills
What They're Looking For.
Must Have
HBO work and thinking level, 3 to 6 years relevant work experience, Experience with content marketing, Experience with SEO activities, Experience with Google Analytics, Experience with Google Search Console, Experience with SEO tools, Experience working in a CMS environment, Strong Dutch writing skills, Affinity with installation technology, Structured work approach, Analytical skills, Initiative to implement improvements
Nice to Have
Experience in e-commerce environment, Experience in B2B organization, Basic technical SEO knowledge, Experience with Ahrefs, Experience with Semrush, Experience with Screaming Frog, Experience with WordPress
What You'll Do.
Develop content and SEO approach
Create content calendar
Perform keyword research
Conduct search intent analysis
Translate analysis to content
Optimize existing content
Optimize pages for findability
Optimize pages for user experience
Optimize internal links
Optimize content structure
Optimize product pages
Support technical SEO improvements
Collaborate with external parties
Analyze performance using Google Analytics
Analyze performance using Search Console
Analyze performance using SEO tools
Translate insights to actions
Follow SEO developments
Follow content marketing developments
Follow digital B2B channel developments
Translate developments to improvements
How You'll Work.
Team & Collaboration
E-Commerce colleagues; IT colleagues; Product Management colleagues; Procurement colleagues; Sales colleagues; External parties
Applying for this Online Marketeer role?
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