OnlineAcquisitionManager

About Payoneer Founded in 2005, Payoneer is the global financial platform that removes friction from doing business across borders, with a mission to connect the world’s underserved businesses to a rising global economy. We’re a community with over 2,500 colleagues all over the world, working to serve customers, and partners in over 190 countries and territories. By taking the complexity out of the financial workflows–including everything from global payments and compliance to multi-currency and workforce management, to providing working capital and business intelligence–we give businesses the tools they need to work efficiently worldwide and grow with confidence. Online Acquisition Manager – China Role Summary- This role drives Payoneer’s digital acquisition in China by leading paid media strategy, optimizing the full customer funnel, and accelerating self-serve growth across eCommerce and B2B segments. Location: Shanghai On-site Full-time What you’ll do New Customer Acquisition Strategy: Develop and execute regional marketing strategies to drive new customer acquisition for Payoneer’s products and services across the region. Identify and assess high-value customer segments within the market, including SMEs, e-commerce businesses, digital marketplaces. Collaborate with internal teams to align marketing strategies with Payoneer’s value propositions, ensuring strong messaging across customer acquisition channels. 2. Campaign Development & Execution: Lead the design, execution, and optimization of multi-channel marketing campaigns (including digital, content, paid media, events, and partnerships) focused on new customer acquisition. Oversee campaign budgets, ensuring effective allocation and maximizing ROI. Develop and track KPIs and performance metrics to evaluate the effectiveness of campaigns and adjust strategies accordingly. 3. Digital Marketing & Demand Generation: Driving the adoption of digital channels such as paid search, social media, display ads, generatin