Enthuse-Marketing

Marketing

OnPremiseActivationAgent

$65–80k Houston, Texas, United States FULL TIME
Market Sentiment
HIGH DEMAND

Neural analysis suggests this role is
optimal for executive candidates.

The Brief

“On Premise Activation Agent at Enthuse-Marketing. Skills: Sales, Brand activation, Customer relationships. Engage customers to plan activities. Design activities to drive growth”

What You'll Achieve.

Positively impact brand performance; Exceed commercial growth goals; Exceed visibility growth goals; Deliver program activities against goals; Exceed menu features goals; Increase brand visibility; Conduct bar team education; Drive product trial; Achieve Year over Year volume growth; Achieve Year over Year share growth; High rate of positive feedback

Industry & Context.

Marketing
Problems you'll solve

Analyze territory; Determine opportunities

Eligibility Requirements

Bending, Squatting, Crouching, Reaching, Climbing, Kneeling, Stooping, Lifting 50 pounds, Moving 50 pounds

What They're Looking For.

Must Have

3-4 years experience beer/spirits industry, Live and travel within assigned territory, Access to reliable transportation, Ability to work flexible hours, Ability to travel on ad hoc basis, Computer and tablet literacy, Ability to use software applications, Ability to use Business Information Tools, Proven track record building relationships, Demonstrated ability to take initiative, Diligence and ability to follow through, Manage administrative tasks, Meet agency compliance guidelines

Nice to Have

Ready-to-drink experience preferred, Bilingual (English and Spanish-speaking) a plus

What You'll Do.

Engage customers to plan activities

Design activities to drive growth

Execute activities to drive growth

Drive brand performance

Spot activation opportunities

Propose client brands

Activate against opportunities

Install point-of-sale materials

Maintain point-of-sale materials

Plan consumer experiences

Book consumer experiences

Deploy consumer experiences

Impart key brand attributes

Partner with client teams

Identify commercial opportunities

Maintain open communication

Support agency resources

Complete management of initiatives

Track performance data

Participate in training

Manage warehouse assets

Maintain legal guidelines

Maintain marketing guidelines

How You'll Work.

Team & Collaboration

Local sales network; Client commercial teams; Client stakeholders; Agency stakeholders; Internal associates

Communication Scope

Tailor communications; Personal presentation; Oral communication; Written communication; Interpersonal communication

Process & Methodology

Journey plan

Full Job Description

Enthuse is an education-led marketing agency. We’re a passionate team of marketers, educators, and instructional designers all dedicated to a singular mission – we teach the world to love our client’s brands. We’re also one of the fastest growing WBENC-certified, 100% women-owned and led marketing agencies in the United States. So, join us and help create engaging content, delivered by world-class storytellers through unforgettable experiences that drive real business results. And do so while taking pride in the fact that each year, we devote a portion of our profits to help empower other women entrepreneurs who often don’t have equitable access to resources like capital, mentorship, and community. This is a field-based role based in Houston, TX that is responsible for the success of a portfolio of Pre-Mix (RTD & FMB) bev-alc brands within a defined territory. The role will be connected to a local sales network and will work to build and leverage customer relationships while driving brand and educational opportunities. The role will be directed by key performance indicators put in place against On Premise goals and measured against those same outcomes. The Activation Agent, On Premise will be responsible for the performance of client’s brands in a targeted set of On Premise accounts. These accounts will be identified and selected for their strategic consumer and customer importance and will be organized into a journey plan. The role will analyze the total territory and each account to determine the priority promotional, educational, experiential, and merchandising opportunities. Core Responsibilities You will engage customers to plan, design, and execute activities that will drive commercial growth within the channel. These activities will include, but are not limited to: * Drive brand presence, performance, and advocacy in select On Premise accounts using strategic engagement activities and business-focused solutions * Spotting activation opportunities and proposin

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