Takeda
pharma or healthcare
OmnichannelLead,SolidTumor
Neural analysis suggests this role is
optimal for Senior candidates.
“Omnichannel Lead, Solid Tumor at Takeda. Skills: Omnichannel strategy, Digital marketing, Customer experience design, Data analysis, Stakeholder management. Lead the development and implementation of the Omnichannel plan for Solid Tumor customers (HCP and Patient).. Design and implement seamless brand-specific customer experiences and omnichannel plans in an agile manner leveraging data and insights and external trends and benchmarks.”
What You'll Achieve.
Improve customer engagement and adoption.; Drive meaningful and measurable engagement with audience segments to drive impact.; Optimize and improve campaign resonance and impact.; Adapt plan in an agile manner.; Optimize customer plans, spend and ROI.; Improve overall performance.
Industry & Context.
Analytical skills; Assess business results of marketing tactics; Define appropriate KPIs; Maximize value of marketing investment; Business analysis; Financial analysis; Continuous process improvements
Requires approximately 10% travel., Willingness to travel to various meetings, conferences and could include overnight.
What They're Looking For.
Must Have
Bachelor's degree, 8+ years of experience with increasing responsibilities in digital agency, marketing, or related function, preferably with pharma or healthcare industry experience, Deep understanding of multichannel marketing tactics and digital channels, including but not limited to email, websites, webinars/webcasts, digital media programs, paid search, SEO, social media, mobile apps, digital sales aids and measurement/insight generation., Demonstrated experience leveraging customer journeys and experience maps to engage target audiences during “moments that matter” - creating personalized, omnichannel solutions with the individual in mind., Experience managing and driving accountability with multiple agencies of record to develop and execute marketing tactics on time and within budget., Experience with A testing across channels and content types., analytical skills with demonstrated ability to assess business results of marketing tactics, define appropriate KPIs, and maximize value of marketing investment., Proven experience advising stakeholders and effectively influencing business partners and peers., Demonstrated ability to thoroughly learn new market, disease states and the products quickly., consultative skillset, including excellent discovery, detailed business analysis, workshop facilitation, roadmap planning, project management and interpersonal communication skills., Ability to influence and persuade stakeholders in a wide range of departments at varying levels of seniority including senior leadership both in the US and globally, Self-motivated drive to work collaboratively and cross-functionally with a variety of business units such as Brand Marketing, Insights & Analytics, DD&T, Sales, Patient Services and other key partners., Financial management and budgeting abilities.
What You'll Do.
Lead the development and implementation of the Omnichannel plan for Solid Tumor customers (HCP and Patient).
Design and implement seamless brand-specific customer experiences and omnichannel plans in an agile manner leveraging data and insights and external trends and benchmarks.
Design and deploy the customer HCP Omnichannel experience plan for different personas and at various adoption levels.
Create strategic and bold campaigns in the non-personal space that are highly integrated with the personal promotion efforts.
Lead HCP and patient media strategy with agency and partners.
Analyze customer behavior by utilizing CRM data and analytics to track customer engagement and optimize experience.
strategy and implementation of HCP and patient omnichannel solutions that will improve the customer experience and support brand goals.
Create agile content and implements initiatives that execute on brand strategy in the following areas: website design
personalization and optimization
digital display media
Implement identified technologies.
Utilize audience research and trend analysis to develop modular
personalized content.
Establish key objectives and performance metrics for omnichannel campaigns.
Drive improvements in the financial performance of all campaigns through ongoing business analysis
and continuous process improvements and manage budgets for all projects.
Actively manages agency partner relationships
budgeting and contract reviews.
How You'll Work.
Team & Collaboration
Collaborate with multiple cross-functional partners, including but not limited to, the Solid Tumor Marketing teams, Sales, Insights and Analytics, Medical, PVA, RC and agency partners.; Core member of the Marketing team and Solid Tumor Integrated Brand Teams.; Partner with brand team and other cross-functional partners.; Work cross-functionally to understand customer and business needs and align recommendations and strategy accordingly to different audience segments.; Work collaboratively and cross-functionally with a variety of business units such as Brand Marketing, Insights & Analytics, DD&T, Sales, Patient Services and other key partners.
Communication Scope
Interpersonal communication skills
Process & Methodology
Project management
Full Job Description
By clicking the “Apply” button, I understand that my employment application process with Takeda will commence and that the information I provide in my application will be processed in line with Takeda’s [Privacy Notice](https://jobs.takeda.com/privacynotice) and [Terms of Use](https://www.takeda.com/terms-and-conditions/). I further attest that all information I submit in my employment application is true to the best of my knowledge. ## **Job Description** ** _OBJECTIVES/PURPOSE_** The Omnichannel HCP Lead, Solid Tumor will lead the development and implementation of the Omnichannel plan for the Solid Tumor customers (HCP and Patient). They will design and implement seamless brand-specific customer experiences and omnichannel plans in an agile manner leveraging data and insights and external trends and benchmarks. They will design and deploy the customer HCP Omnichannel experience plan for different personas and at various adoption levels. This includes customer journeys, messaging, delivery and channel optimization. They are responsible for creating strategic and bold campaigns in the non personal space that are highly integrated with the personal promotion efforts to improve customer engagement and adoption, including rep triggered emails and identification of, and alert activation. This colleague will collaborate with multiple cross functional partners, including but not limited to, the Solid Tumor Marketing teams, Sales, Insights and Analytics, Medical, PVA, RC and agency partners to design, build and deploy best in class Omnichannel campaigns to elevate the experience for HCPs and Patients. They are a core member of the Marketing team and Solid Tumor Integrated Brand Teams. They will drive meaningful and measurable engagement with audience segments to drive impact and leverage promotional mix analyses to make critical resource allocation decisions to optimize and improve campaign resonance and impact. This colleague will lead HCP and patient media strategy with
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