Kapitus
OfflineMediaMarketingManager
“Offline Media Marketing Manager at Kapitus. Skills: Offline media channels, Campaign management, Data analysis, Performance optimization. Develop offline media campaigns. Manage offline media campaigns”
What You'll Achieve.
Maximize performance and ROI; Maximize ROAS; Maximize CPA; Improve spend efficiency; Prove channel effectiveness; Demonstrate impact; Demonstrate conversions; Demonstrate attribution
Industry & Context.
Problem-solving mindset; Data-driven decision making
What They're Looking For.
Must Have
Bachelor's or Master's degree, 5–8 years offline media experience, Proven track record customer acquisition, Understanding offline measurement methodologies, Experience with CRM platforms, Experience with Google Analytics, Familiarity with offline/digital media intersection, Knowledge of offline media landscape, Highly analytical, Excellent verbal communication, Excellent written communication, Working knowledge Microsoft Suite, Working knowledge CRM, Working knowledge Google Analytics, Organizational skills, Ability to deal with ambiguity, Ability to adapt quickly, Ability to thrive fast-paced environment, Ability to collaborate, Ability to build relationships, Intellectual curiosity, Problem-solving mindset, Ability leverage AI tools, Sense of accountability, Sense of ownership, Creative thinker
Nice to Have
Experience marketing services small business owners
What You'll Do.
Develop offline media campaigns
Manage offline media campaigns
Optimize offline media campaigns
Maximize return on ad spend
Maximize cost-per-acquisition
Own end-to-end campaign lifecycle
Perform media planning
Identify test and learn experiments
Design test and learn experiments
Improve spend efficiency
Prove channel effectiveness
Monitor campaign performance
Monitor delivery pacing
Monitor profitability
Develop actionable insights
Present recommendations
Make data-driven decisions
Optimize station/network mix
Target audience segments
Analyze campaign data
Build performance reports
Demonstrate conversions
Demonstrate attribution
Collaborate with Creative teams
Collaborate with Content teams
Develop compelling scripts
Develop direct mail pieces
Develop audio/video assets
Stay informed on trends
Stay informed on technologies
Stay informed on best practices
Make insightful business decisions
How You'll Work.
Team & Collaboration
Cross-functional teams; Creative teams; Analytics teams; Digital marketing teams; Sales teams; Senior leadership; Cross-functional stakeholders
Communication Scope
Verbal communication; Written communication; Presentations
Applying for this Offline Media Marketing Manager role?
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