Amazon.com Services LLC
Marketing PR, Marketing, alexa and amazon devices
OfflineCreativeDirector,RetailExperience,OfflineSales&Marketing
“Offline Creative Director, Retail Experience, Offline Sales & Marketing at Amazon.com Services LLC. Skills: Retail experience, UX design principles, Content strategy, Customer acquisition. Create content strategy offline. Translate creative direction”
What You'll Achieve.
Optimize customer interactions; Reduce friction; Delight shoppers; Maximize engagement; Maximize purchase intent; Deliver impactful content; Optimize conversion; Drive measurable conversion lift; Create bar-raising experience; Convert browsers into buyers
Industry & Context.
Troubleshooting; Data-driven decision making
What They're Looking For.
Must Have
6+ years marketing experience, Experience using data, Experience with Excel or Tableau, Experience building cross-functional programs, Experience leading go-to-market
Nice to Have
Experience using SQL, Experience with customer segmentation
What You'll Do.
Create content strategy offline
Translate creative direction
Apply UX design methodologies
Optimize customer interactions
Conduct user research
Develop customer journey maps
Gather requirements for asset needs
Devise strategies for content launch
Leverage UX best practices
Ensure retail fixtures are accessible
Oversee content creation
Oversee content upload
Design information architecture
Prototype interactive experiences
Validate design decisions
Create strategies and playbooks
Lead offline content strategy
Align with brand objectives
Apply UX design principles
Design on-device demo experiences
Design digital touchbar interactions
Leverage user research
Leverage behavioral analytics
Collaborate with product marketing
Collaborate with product management
Collaborate with design
Determine messaging priorities
Incorporate UX best practices
Conduct usability testing
Identify friction points
Iterate on experiences
Maximize purchase intent
Clarify project commitments
Maintain accountability
Lead stakeholder meetings
Prioritize UX requirements
Oversee production of print materials
Oversee production of digital content
Oversee production of video assets
Develop comprehensive playbooks
Incorporate UX design standards
Incorporate accessibility guidelines
Incorporate conversion optimization tactics
Stay updated on retail UX trends
Stay updated on fixture technologies
Stay updated on customer experience innovation
Implement scalable processes
Maintain high UX quality standards
Champion the offline playbook
Incorporate UX research insights
Design navigation flows
Reduce cognitive load
Create clear paths to purchase
Manage budget for video content
Drive measurable conversion lift
How You'll Work.
Team & Collaboration
Cross-functional team environment; Collaborating with product marketing; Collaborating with product management; Collaborating with design; Work across multiple categories; Work with retail partners
Communication Scope
Executive presentations
Process & Methodology
Project management expertise, Scalable processes
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