Constellation Brands
CPG
OffPremiseSpecialist
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“Off Premise Specialist at Constellation Brands. Skills: Off-premise sales, Account management, Sales planning, Retail execution. Supports the off-premise sales component of the distributor's market plan for their geographic area of responsibility.. Drives off-premise sales through effective business planning, retail execution, customer relationship management, and budget management.”
What You'll Achieve.
Achieve set CBBD market goals; Drive sales and to achieve Plan; Improve performance
Industry & Context.
Identify market specific business development opportunities; Identify and communicate execution issues; Identify sales deficiency areas; Develop corrective programming; Proactively identify challenges that new product introductions face
Available to travel a minimum of 20% of his/her working time, including up to 5 hrs. driving time, Must be able to stand, walk, sit, Must be able to move up to 55 lbs, Use hands to handle or reach with hands and arms, Climb or balance stairs/ladders, Stoop, kneel, crouch or talk and hear, Must have close vision, distant vision, and ability to adjust focus, peripheral vision, Must be able to stand for extended periods of time, Must have a valid driver’s license, be able to drive a car and travel via plane/train as needed, Must be at least 21 years or age., Must be able to sit and/or stand for long periods of time and work on a computer for extended periods.
What They're Looking For.
Must Have
A Bachelor’s degree or equivalent job experience is required, ideally with emphasis on Sales and Marketing., Working knowledge of the promotional marketing process., Proven track record in building good relationships with customers as well as internal associates., Demonstrated ability to take the initiative to gather and use customer feedback to identify both needs and opportunities., Computer literate with the ability to use software applications including Microsoft Word, Excel and PowerPoint., Available to travel a minimum of 20% of his/her working time, including up to 5 hrs. driving time, Must be at least 21 years or age., Must be able to sit and/or stand for long periods of time and work on a computer for extended periods.
Nice to Have
two years professional experience and/or familiarity with consumer packaged goods (CPG) or beverage industries is preferred., Demonstrated ability to take the initiative to gather and use customer feedback to identify both needs and opportunities., Demonstrated diligence and ability to follow through on all commitments (internal and external stakeholders)., Demonstrated oral, written, and interpersonal communication skills., Demonstrated ability to achieve performance goals with a minimum of direction., math skills with ability to understand wholesaler margin, retailer cost of goods calculation and market discount structures., Bilingual
What You'll Do.
Supports the off-premise sales component of the distributor's market plan for their geographic area of responsibility.
Drives off-premise sales through effective business planning
customer relationship management
and budget management.
Functions as a high-level advisor to select Key Account Managers
National Sales Managers
and Market Development Managers on all items related to off-premise sales.
Sell new and expanded distribution to off-premise accounts.
Build and maintain relationships with the owners & managers of the top Off-Premise accounts within area of responsibility.
Support training and development initiatives for wholesaler off-premise team and with key off-premise accounts.
Prioritize existing accounts and deploy Off-Premise resources (materials
budgets) to achieve set CBBD market goals.
Identify market specific business development opportunities.
Visit and review accounts for compliance with CBBD's retail execution standards.
Identify and communicate execution issues to Market Development Managers and/or Key and National Sales ensure follow-up is made and issue is resolved.
Serve as a high-level advisor to the area Key Account Manager and/or Market Development Manager in all Off-Premise sales related planning.
Assist Market Development Managers to develop the Off-Premise component of his/her annual business plan including
distribution and promotional efforts for that specific market.
Determine programming and promotional plans/spends needed to drive sales and to achieve Plan.
Evaluate results vs. plan on a regular basis
identify sales deficiency areas
and develop corrective programming in order to improve performance.
Conduct surveys in conjunction with key CBBD promotional windows.
and suggest pricing programs in order to ensure CBBD's competitiveness in the market place.
Organize and coordinate promotional activity in area of responsibility
Utilize available marketing resources in order to maximize sales and achieve plan.
Develop and execute new product/packaging rollout plans for his/her area of Off-Premise responsibility.
Work with sales team to build plans that identify target packagerand opportunities
and resource allocation needed to achieve set goals.
Proactively identify challenges that new product introductions face in area of responsibility.
How You'll Work.
Team & Collaboration
Function as a high-level advisor to select Key Account Managers, National Sales Managers, and Market Development Managers.; Support training and development initiatives for wholesaler off-premise team and with key off-premise accounts.; Identify and communicate execution issues to Market Development Managers and/or Key and National Sales ensure follow-up is made and issue is resolved.; Serve as a high-level advisor to the area Key Account Manager and/or Market Development Manager in all Off-Premise sales related planning.; Assist Market Development Managers to develop the Off-Premise component of his/her annual business plan.; Work with sales team to build plans that identify target packagerand opportunities, target account list, and resource allocation needed to achieve set goals.
Communication Scope
Oral communication skills; Written communication skills; Interpersonal communication skills
Process & Methodology
Business planning, Sales planning, Promotional plans/spends, New product/packaging rollout plans
Full Job Description
**Job Description** ** _Company Summary_** We’re the producers, creators and marketers of beer, wine and spirits brands that people love. At Constellation Brands, we’re driven to push boundaries and think beyond today to deliver products and experiences that resonate now, tomorrow and well into the future. Because of this approach, we’re the fastest-growing large CPG company in the U.S. at retail, with operations in the U.S., Mexico, New Zealand and Italy. Our premium portfolio of iconic brands like Corona Extra, Modelo Especial, Kim Crawford, Robert Mondavi, The Prisoner, High West Whiskey, and more drive industry-leading growth for us today. But we’re just getting started. Our ability to stay on the forefront of consumer trends has fueled our success since our founding in 1945 and will guide us in creating the next generation of products and experiences Worth Reaching For. **_Position Summary_** This position supports the off-premise sales component of the distributor's market plan for their geographic area of responsibility. The assigned area of responsibility will be aligned with one or more of Constellation Brands Beer Division’s (CBBD) top off-premise accounts in a priority DMA. This position is responsible for driving off-premise sales through effective business planning, retail execution, customer relationship management, and budget management. This individual will function as a high-level advisor to select Key Account Managers, National Sales Managers, and Market Development Managers on all items related to off-premise sales. **_Responsibilities_** _Account management_ * Sell new and expanded distribution to off-premise accounts. * Build and maintain strong relationships with the owners & managers of the top Off-Premise accounts within area of responsibility. * Support training and development initiatives for wholesaler off-premise team and with key off-premise accounts. * Prioritize existing accounts and deploy Off-Premise resources (materials, budgets) to
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