Enthuse-Marketing
Marketing
OffPremiseActivationAssociateChain
Neural analysis suggests this role is
optimal for mid candidates.
“Off Premise Activation Associate Chain at Enthuse-Marketing. Skills: Sales, Brand activation, Customer relationships. Engage customers to plan activities. Design activities for commercial growth”
What You'll Achieve.
Positively impact client portfolio brand performance; Exceed commercial growth goals; Exceed visibility growth goals; Deliver program activities against goals; Secure shelf placements; Secure floor placements; Secure counter display placements; Merchandising within territory; Consumer education; Hand selling; Year over Year volume growth; Year over Year share growth; High rate of positive feedback
Industry & Context.
Identify priority opportunities; Determine priority opportunities; Gather customer feedback; Identify customer needs; Identify market needs; Identify market challenges
Must live within assigned territory, Must travel within assigned territory, Physical demands require bending, Physical demands require squatting, Physical demands require crouching, Physical demands require reaching, Physical demands require climbing, Physical demands require kneeling, Physical demands require stooping, Physical demands require lifting 50+ pounds
What They're Looking For.
Must Have
2-3 years experience beer/spirits industry, Live and travel within assigned territory, Access to reliable transportation, Ability to work flexible hours, Ability to travel on ad hoc basis, Ability to travel nights and weekends, Computer and tablet literacy, Ability to use software applications, Ability to use Business Information Tools, Proven track record building relationships, Demonstrated ability to take initiative, Diligence and ability to follow through, Manage administrative tasks, Meet agency compliance guidelines, Bending, squatting, crouching, reaching, Climbing, kneeling, stooping, Frequent lifting and moving 50+ pounds
Nice to Have
Ready-to-drink experience preferred, Bilingual (English and Spanish-speaking) a plus
What You'll Do.
Engage customers to plan activities
Design activities for commercial growth
Execute activities for commercial growth
Drive brand presence in accounts
Drive brand performance in accounts
Drive brand advocacy in accounts
Spot activation opportunities
Propose client brands as solution
Activate against opportunities quickly
Activate against opportunities efficiently
Install appropriate point-of-sale
Maintain appropriate point-of-sale
Maintain store shelf standards
Maintain store shelf inventory
Impart key brand attributes
Partner with client commercial teams
Identify commercial opportunities
Support business growth
Maintain open communication
Complete accurate management
Complete timely management
Manage reporting responsibilities
Track performance data
Manage performance data
Participate in training initiatives
Maintain legal guidelines
Maintain marketing code guidelines
How You'll Work.
Team & Collaboration
Client commercial teams; Client stakeholders; Agency stakeholders; Support resources; Client's sales team
Communication Scope
Personal presentation; Tailor communications
Full Job Description
Enthuse is an education-led marketing agency. We’re a passionate team of marketers, educators, and instructional designers all dedicated to a singular mission – we teach the world to love our client’s brands. We’re also one of the fastest growing WBENC-certified, 100% women-owned and led marketing agencies in the United States. So, join us and help create engaging content, delivered by world-class storytellers through unforgettable experiences that drive real business results. And do so while taking pride in the fact that each year, we devote a portion of our profits to help empower other women entrepreneurs who often don’t have equitable access to resources like capital, mentorship, and community. This is a field-based role based in San Antonio and Austin, TX, that is responsible for the success of a portfolio of Pre-Mix (RTD & FMB) bev-alc brands within a defined territory. The role will be connected to a local sales network and will work to build and leverage customer relationships while driving brand and educational opportunities. The role will be directed by key performance indicators put in place against Off Premise goals and measured against those same outcomes. The Activation Agent, Off Premise will be responsible for the performance of client’s brands in a targeted set of Off Premise accounts. These accounts will be identified and selected for their strategic consumer and customer importance and will be organized into a journey plan. The role will analyze the total territory and each account to determine the priority promotional, educational, experiential, and merchandising opportunities. Core Responsibilities You will engage customers to plan, design, and execute activities that will drive commercial growth within the channel. These activities will include, but are not limited to: * Drive brand presence, performance, and advocacy in select Off Premise accounts using strategic engagement activities and business-focused solutions * Spotting activation opport
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