Pulley

Marketing

NarrativesLead

$180–200k New York, New York, United States FULL TIME Remote Friendly
Market Sentiment
HIGH DEMAND

Neural analysis suggests this role is
optimal for Lead candidates.

The Brief

“Narratives Lead at Pulley. Skills: Narrative strategy, Content development, Brand messaging. Own company narrative. Build messaging spine”

Industry & Context.

Marketing
Problems you'll solve

Synthesis; Complex problem spaces

What They're Looking For.

Must Have

Writing portfolio

Nice to Have

Background in B2B, Infrastructure background, Real estate background, Construction background, Govtech background, Journalistic background, Editorial background, Early-stage experience, Zero-to-one experience, Coined a framework, Named a concept, Podcast direction, Video concepts, Multimedia formats, Humor

What You'll Do.

Own company narrative

Build messaging spine

Write long-form essays

Write founder POV pieces

Write LinkedIn content

Create product naming

Develop narrative arcs

Produce web narratives

Own messaging framework

Lead multimedia storytelling

Set editorial standard

Define Pulley's voice

Partner with founders

Distill company truths

How You'll Work.

Team & Collaboration

Work with founders; Work with GTM; Work with Product; Work with Ops; Thought partner leadership

Communication Scope

Keynote ghostwriting; Founder POV pieces; Case studies

Full Job Description

About Pulley Pulley helps the country’s top architects, builders, and retailers speed up every project in their portfolio. With AI-powered permitting intelligence and expert guidance, we eliminate costly delays and bring predictability across the full lifecycle of commercial projects. Today, permitting is the slowest, most uncertain part of building, spread across 19,000+ jurisdictions with different rules, timelines, and surprises. Pulley gives project teams the clarity and predictability they need to move from planning to opening without delays. We support rollout programs for brands like J.Crew, Solidcore, and Hibbett Sports, as well as major data center buildouts, EV charging networks, and other commercial projects. Our platform dramatically reduces approval timelines, improves forecasting accuracy, and removes thousands of hours of manual work from design and construction teams. Founded in 2021, Pulley combines deep permitting expertise with purpose-built AI from people who have created products used by millions. We’re backed by CRV, Susa Ventures, Fifth Wall, and leaders from Plaid, Segment, ServiceTitan, and Procore. THE ROLE We're hiring our first Narratives Lead to own and build how Pulley tells its story. This role sits at the intersection of content, product marketing, and brand — but we're not looking for someone who fits neatly into any of those boxes. We want a storyteller with intellectual gravitas: someone who can get deep inside our customers' heads, understand the problem space, and produce original, high-quality work across every medium that matters. As the first hire in this function, you'll define what narrative means at Pulley and have broad exposure across the company. Your work will directly shape how customers, partners, press, and the market understand what we're building and why it matters. WHAT YOU'LL DO - Own the Company Narrative: Build and maintain Pulley's messaging spine — the simplest, most credible version of our story — and make s

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