A24
music
MusicMarketer
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“Music Marketer at A24. Skills: digital marketing, campaign strategy, paid media, organic social, DSP marketing. Lead end-to-end digital marketing campaigns for soundtrack and original artist releases, from strategy through execution and analysis. Develop and execute marketing strategies, identifying the right partners and moments to organically amplify releases”
What You'll Achieve.
build audiences; drive sales; create genuine cultural moments; optimizing ad buys for reach, engagement, and conversion; cultivating engaged audiences
Industry & Context.
translating data into actionable insights
What They're Looking For.
Must Have
7+ years of experience in digital marketing within the music industry, at a label, distributor, artist management company, agency, or music-forward media brand, Proven track record running successful campaigns for both established and emerging artists, Deep fluency in the paid and organic social landscape, influencer marketing, and DSP ecosystems, relationships with platform partners, influencers, and fan community operators, Equal parts creative and analytical able to ideate compelling campaigns and back decisions with data, Collaborative and adaptable, with the ability to manage multiple releases simultaneously in a fast-moving environment
What You'll Do.
Lead end-to-end digital marketing campaigns for soundtrack and original artist releases
from strategy through execution and analysis
Develop and execute marketing strategies
identifying the right partners and moments to organically amplify releases
Plan and manage paid media across social platforms and DSPs
optimizing ad buys for reach
Oversee DSP marketing including playlist pitching strategy
editorial relationships
and on-platform media buys
Build and manage organic community growth across platforms
cultivating engaged audiences around A24 Music artists and releases
Pitch and execute partnership and experiential opportunities
Track and report on campaign performance
translating data into actionable insights and informing future strategy
How You'll Work.
Team & Collaboration
Work cross-functionally with the A&R and creative teams to align marketing efforts with the broader release strategy
Process & Methodology
manage multiple releases simultaneously
Full Job Description
A24 Music is looking for an experienced Music Marketer to lead the digital presence and campaign strategy for our growing music slate. This person will oversee marketing efforts across both soundtrack releases and original artist projects, bringing a strong point of view on how to build audiences, drive sales, and create genuine cultural moments. This role is based in our New York office. Core Responsibilities Lead end-to-end digital marketing campaigns for soundtrack and original artist releases, from strategy through execution and analysis Develop and execute marketing strategies, identifying the right partners and moments to organically amplify releases Plan and manage paid media across social platforms and DSPs, optimizing ad buys for reach, engagement, and conversion Oversee DSP marketing including playlist pitching strategy, editorial relationships, and on-platform media buys Build and manage organic community growth across platforms, cultivating engaged audiences around A24 Music artists and releases Work cross-functionally with the A&R and creative teams to align marketing efforts with the broader release strategy Pitch and execute partnership and experiential opportunities Track and report on campaign performance, translating data into actionable insights and informing future strategy Ideal Qualifications 7+ years of experience in digital marketing within the music industry, at a label, distributor, artist management company, agency, or music-forward media brand Proven track record running successful campaigns for both established and emerging artists Deep fluency in the paid and organic social landscape, influencer marketing, and DSP ecosystems Strong relationships with platform partners, influencers, and fan community operators Equal parts creative and analytical able to ideate compelling campaigns and back decisions with data Collaborative and adaptable, with the ability to manage multiple releases simultaneously in a fast-moving environment We are looki
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