Blackpoint Cyber
Cybersecurity
MSP,PartnerMarketingManager
Neural analysis suggests this role is
optimal for Mid candidates.
“MSP, Partner Marketing Manager at Blackpoint Cyber. Skills: Partner marketing, Campaign management, Growth metrics. Plan expansion campaigns. Execute expansion campaigns”
What You'll Achieve.
Improve engagement; Improve adoption; Improve partner success; Drive product adoption; Drive upsell; Drive cross-sell; Drive partner growth; Support partner growth; Improve MSP partner engagement; Improve MSP partner growth
Industry & Context.
What They're Looking For.
Must Have
5+ years B2B marketing experience, Direct experience marketing to MSPs, Hands-on HubSpot experience, Hands-on Salesforce CRM experience, Copywriting skills, Project management skills, Understanding MSP partner lifecycle, Data-driven mindset, Excellent written communication skills, Excellent verbal communication skills
Nice to Have
Experience in cybersecurity markets, Experience in related technology markets
What You'll Do.
Plan expansion campaigns
Execute expansion campaigns
Build nurture programs
Manage nurture programs
Lead exclusive initiatives
Develop sales resources
Distribute sales resources
Develop marketing resources
Distribute marketing resources
Align marketing programs
Support communications
Track campaign performance
Identify optimization opportunities
Manage multiple projects
Ensure timely execution
Report on program performance
Provide recommendations
How You'll Work.
Team & Collaboration
Expansion teams; Customer Success teams; Product Marketing; Content Marketing; Account Management; Client Success teams; RevOps team; Marketing leaders
Communication Scope
Written communication; Verbal communication
Process & Methodology
Project management
Full Job Description
Blackpoint Cyber is the leading provider of world-class cybersecurity threat hunting, detection and remediation technology. Founded by former National Security Agency (NSA) cyber operations experts who applied their learnings to bring national security-grade technology solutions to commercial customers around the world, Blackpoint Cyber is in hyper-growth mode, fueled by a recent $190m series C round. The MSP Partner Marketing Manager drives growth within our existing MSP partner base by pulling key marketing levers, including lifecycle campaigns, adoption programs, enablement content, and value-based messaging. This role supports expansion and retention by partnering closely with Expansion and Customer Success teams to execute coordinated, marketing-led strategies. This is a hands-on, individual contributor role for a marketer who is highly organized, detail-oriented, and comfortable managing programs from planning through execution. What You'll Do - Plan and execute MSP-focused expansion campaigns to drive product adoption, upsell/cross-sell, and long-term partner growth across our base. - Build and manage email nurture programs for MSP partners across different stages of the lifecycle. - Lead MSP-exclusive initiatives such as webinars, campaigns, and value-driven programs in collaboration with Product Marketing and Content Marketing. - Collaborate with Product Marketing to develop and distribute MSP-facing sales and marketing resources that support partner growth. - Work closely with Account Management and Client Success teams to align marketing programs with MSP partner needs and lifecycle milestones. - Support communications to MSP partners related to product updates, programs, and key initiatives. - Partner with our RevOps team to execute campaigns using HubSpot and track performance, identifying insights and opportunities for optimization. - Manage multiple projects and timelines to ensure accurate and timely execution. - Report on program performance and p
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