Canva
Computer Software
MexicoProductLocalisationLead
“Mexico Product Localisation Lead at Canva. Skills: Localisation strategy, Product localisation, User experience, Market insights. Own localisation strategy for Mexico. Identify opportunities to improve cultural relevance”
Industry & Context.
Data-driven decision making
What They're Looking For.
Must Have
Experience in localisation, Experience in internationalisation, Experience in growth roles, Experience in product roles, Experience in brand roles, Experience in marketing roles, Deep understanding of Mexican culture, Deep understanding of digital behaviours, Fluent in Spanish, Fluent in English, Exceptional written communication skills, Exceptional verbal communication skills
Nice to Have
Experience working across LATAM Spanish-speaking markets, Experience within SaaS companies, Experience within product-led technology companies
What You'll Do.
Own localisation strategy for Mexico
Identify opportunities to improve cultural relevance
Identify opportunities to improve clarity
Identify opportunities to improve tone
Identify opportunities to improve user experience
Partner with local teams
Partner with regional teams
Contribute localisation insights
Influence market-specific priorities
Influence roadmap decisions
Analyze user behaviour
Analyze activation funnels
Analyze subscription funnels
Uncover growth opportunities
Uncover localisation improvements
Provide cultural insights
Provide strategic guidance
Ensure experiences resonate authentically
Collaborate with external partners
Collaborate with linguists
Collaborate with translators
Deliver high-quality es-MX experiences
Identify opportunities to scale localisation learnings
Preserve local authenticity
Preserve local nuance
Act as voice of Mexican users
Champion culturally relevant experiences
How You'll Work.
Team & Collaboration
Cross-functional teams; Global marketing teams; Content teams; Localisation group; International Supergroup
Communication Scope
Written communication; Verbal communication
Process & Methodology
Roadmap decisions
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