META/FacebookAdsMediaBuyer(LeadGeneration)

### About [Winning Assistants](https://www.hirewinning.com/?utm_source=chatgpt.com) [Winning Assistants](https://www.hirewinning.com/?utm_source=chatgpt.com) is one of the fastest-growing offshore staffing companies helping doctors, clinic owners, and healthcare businesses scale with highly trained virtual assistants. We help healthcare practices save time, streamline operations, reduce payroll costs, improve patient experience, and grow faster through elite remote talent. We are aggressively scaling our paid advertising efforts and currently spend over $100,000/month on META Ads, with plans to continue increasing spend. We are looking for a high-level Senior Media Buyer who deeply understands Meta Ads, conversion psychology, creative strategy, funnel optimization, and performance marketing. This is NOT an entry-level role. We are looking for someone obsessed with performance, data, testing, scaling, and booked calls. ### Your Main Goal Your primary objective is simple: ### Generate qualified booked calls profitably through Meta Ads. You will be responsible for helping us scale ad spend while maintaining strong performance metrics across the entire funnel. This means understanding: * CTR * Hook rate * Thumbstop ratio * CPC * CPM * Landing page conversion rate * Cost per lead * Cost per booked call * Show rates * Lead quality * Sales conversion quality * Funnel bottlenecks * Creative fatigue * Scaling strategy You should understand that media buying is NOT just “launching ads.” You must understand how the: * ad creative, * audience, * offer, * landing page, * tracking, * qualification process, * and sales process all work together. ### Responsibilities ### Meta Ads Management * Launch, manage, and optimize Meta ad campaigns daily * Manage campaigns spending thousands per day * Scale winning campaigns aggressively while maintaining efficiency * Monitor ad account health and performance * Test new campaign structures, audiences, and scaling methods * Analyze performanc